Audience Propensities

Acxiom’s Audience Propensities® Provide Unique Behavioral Insights

More than 3,500 market-leading indicators accurately predict brand affinity, preferences, and behavior. Behavioral and attitudinal indicators are created based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, and more. Advanced analytics accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.

Acxiom Audience Propensities Include

With Acxiom Audience Propensities, marketers can:

Accurately predict brand affinity and preferences
Act immediately as models require little configuration
Fuel more personalized engagement based on actionable insights

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