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Data Quality Services

Clean and Enhance Digital and Offline Data Globally

As people’s lives change over time marketers face the daunting challenge of keeping up. Acxiom Data Quality offers a suite of services to cleanse, standardize, and enhance your consumer contact data to enable you to deliver personalized experiences anywhere.

Data Quality Services Data Quality Services
  • Improve Data Consistency

    • Parse and standardize key identity-related components
    • Improves all downstream processes due to data consistency
  • Correct Data Anomalies

    • Correct erroneous data
    • Flag remaining records with data content issues
  • Update Information and Fill in Gaps

    • Identify outdated information and update with current address where possible
    • Identify and complete missing data components (Name, Address, Email, Phone and Lat/Long)
  • Reduce Costs

    • Validate that contact points are reachable and provide certification for postal discounts
  • Optimize Consumer View

    • Enable optimized views of the consumer for marketing and other applications such as Master Data Management and Customer Data Platforms
  • Optimize Globally

    • Available in the U.S and across specific global regions

Proven Results

  • Corrects on average more than 40 percent of missing or incorrect addresses
  • Validates phone and email syntax
  • Generates 10-30 percent better insights about new movers
  • Supplies new addresses for up to 25 percent of the NCOALink® near matches or Moved Left No Address records

Contact Us to Get Started

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.