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Identity Solutions

Acxiom Real Identity™ — enabling the world’s biggest brands to accurately identify and ethically connect with consumers anytime, anywhere to create exceptional experiences.

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Key Benefits

  • Continuity

    Ensure relevant and timely experiences throughout the customer journey with elevated insights and continuity between digital and known channels.

  • Personalization

    Deliver highly personalized offers and engagements to high-value audiences based on a holistic customer view across all channels.

  • Compliance

    Comply with CCPA, GDPR and future regulations with a real-time API enabling authentication, look up and removal.

Featured Case Study

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Enterprise Identity Management Portfolio Overview

Brands gain competitive advantage and a stronger solution through Acxiom’s strategic use of artificial intelligence and machine learning combined with 50 years of identity expertise.


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By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.