Measurement and Analytics

Powerful Measurement and Predictive Analytics Improve Marketing Performance and Business Impact

Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle. Our independent services help brands measure marketing ROI, attribute marketing impact, deepen audience insights, and predict likely consumer behavior.

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Key Offerings

Our services begin with an assessment of your business objectives and key challenges to determine the best analytics engagement to meet your needs. Whether you are augmenting your in-house efforts or looking for a new analytics partner, our goal is to provide actionable results that deliver positive impact on your business.

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