Partner Match for Easy Analysis of Audience Opportunities
Pursue a simple match of first-party data assets with partners that provides overlap and growth opportunity analysis.
Collaborative Analytics for Deep Analysis of Opportunities
Go deeper into collaborative analytics to uncover new insights and opportunities such as collaborative marketing campaign measurement, share of wallet analysis and other collaborative insights.
Establish a Persistent Data Collaboration Environment for Ongoing Marketing Collaboration and Data Monetization
Implement an enterprise-class second-party data exchange environment across one or multiple partners for a comprehensive data foundation addressing all data collaboration activities with built in data access and data governance controls.