Solution Overview
The solution synchronizes customer data used across the enterprise by establishing client-specific recognition rules, groups and unique global identifiers across both digital and offline channels in a privacy-by-design manner to enable more effective marketing programs and better customer experiences
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High Volume – High-volume core processes for graph build and maintenance of constantly changing consumer data
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Multinational – Global solutions support specialized match rules by country and region
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Real-Time – Offers “always on” support for real-time, interactive and core batch processing
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Broad Use Cases – Leverage accurate identity resolution solutions across targeting, engagement, personalization, risk and measurement use cases