Inside Salesforce’s boldest AI moves yet

Couldn’t make it to Salesforce Connections or Agentforce World Tour London? You’re not alone. But while the AI buzz was loud, the real story was in the details—what Salesforce launched, how real brands are already using it, and what it means for teams navigating personalization, automation, and growth.

We were there, taking it all in so you don’t have to wade through every keynote or session replay. This is your straight-to-the-point download of what matters most.

What’s new from Salesforce and what it unlocks

Agentforce 3 is live

Salesforce’s next-gen AI platform isn’t just about shiny tools–it’s about helping your teams do more with less. Agentforce 3 introduces a Command Center for observability, 100+ ready-to-go actions, and smarter AI agents across service, sales, and ops.

👉 This means you’ll spend less time building and more time delivering results–with faster deployment and smarter experiences right out of the box.

Marketing Cloud Next is changing how campaigns are built

Journey Builder is being replaced with real-time flows and AI-powered orchestration. Marketers can generate content, reallocate spend, and optimize journeys–all within a few clicks.

👉 Now, campaigns practically build themselves–adjusting on the fly and reaching the right customer faster, without heavy dev lift. 

Data Cloud is getting even more powerful

You can now pull in unstructured data–PDFs, chats, and documents–and activate it across Salesforce Clouds and external tools.

👉 That gives you richer profiles, smarter AI models, and cleaners, more actionable data–all from one central hub. 

Retail & Commerce innovations for the everywhere shopper

Salesforce is rolling out new capabilities that connect ecommerce, in-store, POS, and order management–with AI agents built for shoppers, merchants, and service teams.

👉 Think of it as unified commerce without the chaos–digital concierges, smart merchandising, and BOPIS/BORIS built right in. 

Real brands already using it

Still wondering if it’s all just future-speak? Here’s how others are already putting it to work:

• Montway used Agentforce to transform customer service–boosting speed and satisfaction, while reducing overhead. 
• JPW Industries streamlined manufacturing operations with AI-driven order and service automation. 
• Vince built a premium retail concierge using Agentforce and Marketing Cloud Personalization. 
• Heathrow unified fragmented data and built scalable, real-time customer engagement–all while cutting digital contact volume nearly in half. 

👉 This isn’t a test environment–these are real results, already in motion. Explore the full details

Why you’re hearing more about Acxiom

We’ve been in the Salesforce ecosystem for over 20 years—and now, with the launch of the Acxiom Salesforce Practice, we’re bringing our six decades long data heritage into every cloud and every conversation. Whether you’re piloting AI or scaling enterprise-wide personalization, we’re built to help you move faster, more confidently.

[Read the full announcement →] Let’s catch you up–then move you forward
If these announcements sparked something–good. Let’s keep going. We’d love to walk you through how these innovations (and others) can work in your world.

✉️Reach out or explore the [Acxiom Salesforce Practice →] At JPW Industries, customer satisfaction is an integral part of the company culture. As a prominent leader in woodworking and metalworking tools, JPW firmly believes its success is rooted in customer trust. To advance their customer-first approach, JPW wanted to leverage AI to offer their customers faster, 24/7 service.