Case Studies

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partner services / SALESFORCE

Acxiom & Salesforce

Maximize Salesforce Data 360, Marketing Cloud, and Agentforce with trusted customer data, identity, and AI-ready customer experiences.

Trusted data
& identity

Salesforce
expertise

Measurable business outcomes

WHAT WE DO

Focused expertise for modern customer engagement

Acxiom helps B2C brands maximize the value of Salesforce through three core solution areas.

Salesforce Data 360

Create trusted customer data foundations that improve customer recognition and power AI.

Marketing Cloud

Deliver more connected customer experiences through trusted audiences and personalized engagement.

Agentforce

Power AI with trusted customer data, activation-ready audiences, and intelligent automation.

Improve customer recognition. Power better AI.

5+

decades of data stewardship

20+

years of Salesforce
leadership

98%

customer satisfaction

107%

ROI

PR Spotlight: Acxiom debuts industry-first Identity Boost solution

Fragmented data makes it harder to recognize customers, understand their needs, and deliver relevant experiences. See how identity resolution brings disconnected signals together to create a clearer, more complete view of every customer.

Nahum Garcia
Data & Martech Director

Guitar Center

“Acxiom Real ID integrated seamlessly into our existing stack with minimal implementation effort. Within a few weeks, we were able to transform previously sparse web signals into a much richer dataset that supports deeper segmentation, personalization, and activation across our customer data platform.”

CASE STUDY

Guitar Center increases recognition by 50%

With 90%+ anonymous website visitors in the U.S., Guitar Center knew digital recognition was a critical unlock to realize the value of personalized experiences, increase conversion rates, and improve customer lifetime value.

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More ways we partner

See how Acxiom works with leading technology and platform partners to help brands connect data, activate audiences, and drive better customer experiences.

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