Renowned tech expert Shelly Palmer called CES 2017 “the most important CES probably in the last 20 years.” That’s no small claim considering the groundbreaking, now ubiquitous products that have debuted at the tradeshow in the past two decades, such as DVDs, HDTVs and DVRs.
One reason he believes it was such a landmark event was that it served as a stark reminder for marketers that the velocity of data is increasing, and it will never let up from its torrid pace. Let’s look at three technology trends that emerged from the show impacting marketers in this regard.
While CES provided a glimpse at the impending arrival of a more automated economy through self-driving cars, there were also a number of technologies that are transforming consumers’ lives today. By most accounts, the one that took center stage was Amazon Alexa, the company’s voice control service. Alexa seemed to be omnipresent at the show — Palmer estimated there were more than 1,000 products touting an Alexa integration on the floor.