Data collaboration for brands and partners
Find high-value customer segments and new prospecting opportunities with the most-trusted data
clean room solution.
Stay in control of your data
Keep data protected. Decide who has access, what data comes in, how it’s linked to other data, and how it’s used – all at a highly granular level. Then analyze and activate the data to drive more effective marketing campaigns and build valuable partnerships.
CASE STUDY
Travel Company Modernizes Co-Marketing
Automating activation across dozens of publishers and resellers with a data clean room, a leading travel operator reduced time to launch and drastically scaled up co-marketing campaigns, driving more than $3 million in incremental revenue.
Activate and measure more effectively
Understand when, where, and how best to connect with customers. Clean room partnerships provide richer data sets for a unified customer view and more precise audience activation and measurement.
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delivering DCR solutions
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Processed annually for DCR solutions
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DCR clients across more than 30 publishers and partners
Collaborate with confidence in a privacy-first environment
Build partnerships, strengthen prospecting, and more.
Speak to an expert5 ways to use a data clean room
1. Assess partnership potential
Analyze customer overlap and predict ROI before investing in strategic partnerships or acquisitions.
2. Prospecting
Safely access partner data to uncover new growth segments and find people who look like your best customers.
3. Co-marketing
Evaluate partnerships and develop high-value audiences using insights and interactions from strategic marketing partners. Securely host data with a trusted neutral party or within a brand-owned environment.
5. Measurement and attribution
More accurately assess performance and assign return on ad spend (ROAS) to media channels by cross-referencing conversion data with media publisher exposure data.
4. Data monetization
Scale your retail media network by filling the gaps in your customer data to extend reach and provide greater value to advertisers.
Leave third-party cookies behind
Data clean rooms offer a practical alternative to cookie-based activities by helping brands utilize their first-party data while reducing dependence on third-party signals and tracking. With strict access controls and data tokenization, PII is protected, and consumer trust is maintained.
- See 2x more exposure data on cookieless browsers
- Recognize over 50% of unauthenticated website visitors
- React faster to in-market indicators
- Uncover new growth segments
- Fill in data gaps for better insights and measurement
Our strategic partnership with Snowflake
Brands looking for alternatives to bespoke clean room solutions can immediately access industry-leading applications and operations, all powered by Snowflake. Acxiom works with Snowflake clients across the full marketing stack – from data management to activation to consultative services.
Limit data movement with Real ID
Natively available in the clean room, Acxiom’s Real ID accurately identifies individuals across different data sets, even when information is incomplete or slightly different. Users can analyze combined data without needing to transfer raw PII between different systems, restricting unnecessary data movement.
Acxiom-hosted or advertiser-owned
An Acxiom-hosted environment can further limit partner access to internal systems and shift responsibility and maintenance to a neutral party you can trust. Or you can leverage an advertiser-owned environment while retaining full control and ownership of clean room data with the flexibility to change technology vendors at any time.
