Data collaboration is not one size fits all

Avoid vendor mismatch with solutions for any use case and risk profile

Collaboration requires choice: trusted partner or trusted technology?

The data security and governance teams’ job is to keep data safe. Getting approval to share data externally will not happen unless everyone is comfortable and all questions are answered. Sometimes that requires your brand to own the collaboration environment. Other times it requires a trusted partner to connect data across multiple partners.

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CASE STUDY

Travel company modernizes co-marketing

Automating activation across dozens of publishers and resellers with a data clean room, a leading travel operator reduced time to launch and drastically scaled up co-marketing campaigns, driving more than $3 million in incremental revenue.

View the Case Study

Stay in control of your data

Keep data protected. Decide who has access, what data comes in, how it’s linked to other data, and how it’s used – all at a highly granular level. Then analyze and activate the data to drive more effective marketing campaigns and build valuable partnerships.

Activate and measure more effectively

Understand when, where, and how best to connect with customers. Clean room partnerships provide richer data sets for a unified customer view and more precise audience activation and measurement.

15+ years

delivering DCR solutions
13B records+

Processed annually for DCR solutions
100s

DCR clients across more than 30 publishers and partners

Acxiom Provides the Data Foundation for the World's Best Marketers

Collaborate with confidence in a privacy-first environment

Build partnerships, strengthen prospecting, and more.

5 ways to use a data clean room

1. Assess partnership potential

Analyze customer overlap and predict ROI before investing in strategic partnerships or acquisitions.

2. Prospecting

Safely access partner data to uncover new growth segments and find people who look like your best customers.

3. Co-marketing

Evaluate partnerships and develop high-value audiences using insights and interactions from strategic marketing partners. Securely host data with a trusted neutral party or within a brand-owned environment.

5. Measurement and attribution

More accurately assess performance and assign return on ad spend (ROAS) to media channels by cross-referencing conversion data with media publisher exposure data.

4. Data monetization

Scale your retail media network by filling the gaps in your customer data to extend reach and provide greater value to advertisers.

Leave third-party cookies behind

Data clean rooms offer a practical alternative to cookie-based activities by helping brands utilize their first-party data while reducing dependence on third-party signals and tracking. With strict access controls and data tokenization, PII is protected, and consumer trust is maintained.

See 2x more exposure data on cookieless browsers
Recognize over 50% of unauthenticated website visitors
React faster to in-market indicators
Uncover new growth segments
Fill in data gaps for better insights and measurement

Our strategic partnership with Snowflake

Brands looking for alternatives to bespoke clean room solutions can immediately access industry-leading applications and operations, all powered by Snowflake. Acxiom works with Snowflake clients across the full marketing stack – from data management to activation to consultative services.