Case studies
How Upwork scaled client acquisition
How Upwork expanded audience reach and lowered acquisition costs with predictive audience insights.
Upwork, the world’s work marketplace connecting businesses with independent freelance talent, wanted to find more ways to scale its client acquisition campaigns while maintaining efficiency.
the solve
How we helped
Upwork turned to Acxiom, a certified LinkedIn marketing partner, to utilize Acxiom Audiences’ predictive insights to access a richer set of tech-based audiences and achieve more accurate reach and more precise testing.
Upwork realized up to a $150 savings on cost per job post, expanding scale of quality, technology-based audiences, and the ability to acquire additional clients it otherwise would not have reached. They also saved up to 75% in cost per acquisition using Acxiom audiences and were able to conduct more precise testing.
in savings per job post
saved in cost per acquisition
By combining richer audience intelligence with more precise testing, Upwork proved that smarter targeting can unlock scale without sacrificing efficiency.
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