See how Upwork scaled its client acquisition campaigns while maintaining efficiency
Challenge
Upwork, the world’s work marketplace connecting businesses with independent freelance talent, wanted to find more ways to scale its client acquisition campaigns while maintaining efficiency
Solution
Upwork turned to Acxiom, a certified LinkedIn marketing partner, to utilize Acxiom Audiences’ predictive insights to access a richer set of tech-based audiences and achieve more accurate reach and more precise testing.
Results
Upwork realized up to a $150 savings on cost per job post, expanding scale of quality, technology-based audiences, and the ability to acquire additional clients it otherwise would not have reached. They also saved up to 75% in cost per acquisition using Acxiom audiences and were able to conduct more precise testing.
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per job post
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in cost per acquisition