Personicx®: Powerful Consumer Segmentation Solutions

Market leading segmentation and visualization solutions provide rich audience insight and analysis

Powered by Acxiom’s InfoBase® data, Personicx is a consumer lifestage segmentation system that clusters consumers into similar segments based on specific consumer behavior and demographic characteristics. Personicx enables marketers to better know — and anticipate — their customers’ needs.

Five Powerful Segmentation Systems

Personicx can be used alone or combined with other data to increase the precision of audience segmentation. The U.S. suite includes five specialized segmentation systems:

Personicx helps marketers:

Reach audiences with more relevant messaging across digital and offline channels
Better understand audiences and anticipate their needs
Improve acquisition, upsell, cross-sell, and retention efforts

Products And Services To Help You