A powerful household-level segmentation system based on Consumer Lifestage that places households into one of 70 segments and 21 groups based on similar demographic, socio-economic and consumer behavior.
Replace thousands of data points for millions of customers with an orderly assembly and grouping of those data points in a unique, proven, and stable system of clusters and groups.
Regulation B friendly segmentation system based on Financial Behaviors, grouping households by similar propensities for financial activities, regardless of demographics. Leveraging over 70 different behaviors, households are placed into one of 54 clusters that map to 13 groups.
Personicx® Lifestage Insurance Groups
These 13 distinct groupings of the 70 Personicx Lifestage clusters segment U.S. consumers by similar demographic and Insurance Behaviors.
New insights into the Hispanic market, now at an individual level and powered by four factors of Hispanic Ethnicity & Acculturation. Built exclusively for better marketing to the Hispanic market, leveraging 15 unique demographic, socio-economic, behavioral and acculturation factors. It classifies Hispanic consumers into one of 55 clusters that map to nine groups.
Personicx helps marketers:
Reach audiences with more relevant messaging across digital and offline channels
Better understand audiences and anticipate their needs
Improve acquisition, upsell, cross-sell, and retention efforts