Privacy policy for www.acxiom.com

This privacy notice applies solely to information collected by Acxiom on www.acxiom.com and is designed to ensure that visitors to this website understand how and why Acxiom collects and uses information provided by users of this site. Where it relates to relevant use of cookies and similar technologies, Acxiom implements and adheres to the policies of the IAB EU Transparency & Consent Framework as part of our compliance with EU data protection law.  Acxiom’s Vendor Number is 830.  For more information, see https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/.

Business Purposes for which personal information is collected from you:

This website allows you to request information from Acxiom; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers, videos, and podcasts; subscribe to Acxiom products and services; access our SaaS products; and submit an application for employment.

To support these activities, Acxiom will ask for information about you and, where applicable, your company. The information you provide will be used to support your relationship with Acxiom. Acxiom does not combine any personal information received from you via interaction or engagement with our web site with any information maintained in our commercial consumer data products. To fulfill a particular request, the information you provide may be shared within the Acxiom and the Interpublic Group family of businesses. We may use the information we collect to make this site easier for you to use and to inform you of services and product updates, new products and other related information from Acxiom. The site does not allow third parties to collect personally identifiable information about you related to your online activities when you use this site.

Use by Third Parties

Acxiom may provide aggregated information, such as the number of visitors to the site or the results of a survey, to our third-party service providers/processors and contractors to develop suggestions to improve our website accessibility and the services provided on the site. Aggregated data is not linked to any personally identifiable information.

Acxiom may use contractors and service providers/processors to help us deliver services accessed through this site and to deliver content and fulfill requests made on this site. However, in these instances, the information you provide remains the property of Acxiom.

We reserve the right to disclose the information you provide as required by law or when we believe disclosure is necessary to protect our rights or comply with a judicial proceeding, court order or legal process served on our website. If Acxiom goes through a business transition such as a merger, acquisition, or divestiture, your personal information will likely be among the assets transferred.  We will require an acquiring company to uphold the material terms of this privacy notice.

This website also contains links to sites owned by other businesses. Please be aware that Acxiom is not responsible for the privacy practices of these other sites. When you leave this site, we encourage you to read the privacy notice of those other sites.

Technologies

Acxiom uses technology to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.

Cookies/Tags

This site uses cookies and tags to tailor web content to match your browser capability, customize your experience on our web site, and to present Acxiom advertising on other web sites. We may utilize information we collect as well as information we obtain from third parties to recognize you and potentially identify you for more personalized interaction. To opt-out of the receipt of any such communications, please see your options listed here. In addition, you can set your Internet browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. If you reject the cookie, you may still use this site, but you may be limited in the functionality of some areas.

Sensors

To determine your ability to receive HTML-based email messages, Acxiom may include a coded sensor in its HTML-based email messages. The sensor activates when the e-mail message is opened and flags the e-mail address of the recipient as one that is capable of receiving HTML-based email messages. This capability helps us to send the e-mail in a format you can read, allows us to track the aggregate number of emails read, and to measure, in aggregate, if any of the links in the e-mail were accessed. If the recipient cannot receive HTML emails, the recipient will not receive a functioning sensor.

Log Files

We use IP addresses, HTTP header information, user-agent details, and other browser information (e.g. browser plugins, hardware details) from site visitors of acxiom.com to analyze trends, administer the site, track users’ activities on the website and gather broad demographic information for aggregate use in improving the site and its applications and services.

Contact Information

When provided by a user when registering or engaging with Acxiom, we use your personal information, such as name, phone number or email address, to populate our customer relationship management systems to be used for the purposes described in this notice.

Universal Opt-Out Mechanism / Opt-Out Preference Signal

Acxiom.com recognizes Global Privacy Control as a Universal Opt-Out Mechanism (“UooM”) as well as other “Do Not Track” signals. The UooM allows a consumer to exercise the right to opt out of the processing of personal data for targeted advertising and sale of personal data. The recognition of UooM or other “Do Not Track” signals on acxiom.com will only apply to a single browser or device.

Acxiom does not sell or share information collected based upon a visit to the acxiom.com website.

Global Privacy Control is a recognized UooM by the Colorado Attorney General.

Unsubscribe or Opt Out / Deletion Requests

Acxiom offers you the opportunity to opt out of receiving personalized digital ads, and promotional e-mail, calls or mail from Acxiom about our products and services. Acxiom also extends the right to request a deletion of the information that Acxiom has collected from you via the acxiom.com web site.

For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail or visit here, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.

To opt out of calls or direct mail or to submit a deletion request, individuals may submit a request here.

Access and Correction

Our clients may access and correct the information provided via this website. To obtain a copy of or to correct this information, please submit a request here.

The instructions provided above apply to information that we collect via the Acxiom.com web site. If you have an interest in the rights available to you with respect to any personal information that Acxiom may have about you in its information products, please see our information product policies by clicking here.

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA” or the “Act”) confers privacy rights on California consumers and imposes corresponding obligations on businesses subject to the Act as described in this Section.

The following is intended to explain a consumer’s rights and the obligations Acxiom has under the CCPA. Note: Acxiom employees in California should refer to the Privacy Notice in their Associate Handbook.

To view metrics and statistical information for requests made by California residents related to our data products, click here

Right to Know/Request for Access to Personal Information

As a consumer under the CCPA, you have the right to request that Acxiom disclose what personal information we collect, use, and sell or share about you.  We call this your “right to know.”

To respond to your right to know request, the CCPA permits Acxiom to verify your identity.  This will require that you provide certain personal information for validation.  If you call or mail us and request a consumer access report, an Acxiom associate will call you to administer an authentication test in which you will be required to answer certain questions to verify your identity.

Acxiom will delete the information collected as part of the identity verification process as soon as practical after fulfilling your request.

Please click here for instructions on submitting a right to know request concerning the information that Acxiom has collected about you via www.acxiom.com.

If we are unable to satisfactorily verify your identity, we will be unable to fulfill your right to know request. In that case, please see the information below concerning Acxiom’s data collection and maintenance practices.

Types of Personal Information Acxiom collects on acxiom.com

Separate from the personal information Acxiom collects on acxiom.com, we have consumer data products we sell to third parties. For information and your rights regarding our consumer data products, click here.

Right to Know about Personal Information Collected, Disclosed, Sold or Shared

Business Purposes for which Personal Information is Collected

We collect personal information for our own business purposes as described above, including internal research, internal operations, auditing, detecting security incidents, improving our services, quality control, and legal compliance.

Categories of Personal Information Collected

Personal identifiers (e.g., name, alias, postal address, IP address, email address, account name, or similar identifiers, as well as other personal records such as telephone number, bank account number, credit card number, or debit card number).

Internet Activity (e.g., internet browsing or search history information, web site registration information, digital advertisement interaction information)

Disclosure/Sharing of Personal Information

During the last year, Acxiom has only shared personal information it has collected via the www.acxiom.com web site as described above at “Use by Third Parties.” Acxiom does not sell personal information to individual consumers. Acxiom does not sell personal information collected from you via acxiom.com web site.

Your Choices and How to Contact Us

Unsubscribe or Opt Out / Deletion Requests

Acxiom offers you the opportunity to opt out of receiving personalized digital ads, and promotional e-mail, calls or mail from Acxiom about our products and services. Acxiom also extends the right to request a deletion of the information that Acxiom has collected from you via the acxiom.com web site.

For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail or visit here, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.

To opt out of calls or direct mail or to submit a deletion request, individuals may submit a request here.

Access and Correction

The instructions provided above apply to information that we collect via the Acxiom.com web site.

If you have an interest in the rights available to you with respect to any personal information that Acxiom may have about you in its information products, please see our information product policies by clicking here.

Information for California Consumers

You may contact the California Attorney General (https://www.oag.ca.gov), or the California Privacy Protection Agency (https://www.cppa.ca.gov), for more information.

Various state privacy laws confer privacy rights onto consumers across the United States and impose corresponding obligations on businesses. The following is intended to explain a consumers’ rights and the obligations Acxiom has under the following state privacy laws: Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.

Types of Personal Information Acxiom Collects/Processes on acxiom.com

Business and Commercial Purposes for which Personal Information is Collected/Processed

We collect personal information for our own business purposes as described above, including internal research, internal operations, auditing, detecting security incidents, improving our services, quality control, and legal compliance.

Categories of Personal Information Collected

Personal identifiers (e.g., name, alias, postal address, IP address, email address, account name, or similar identifiers, as well as other personal records such as telephone number, bank account number, credit card number, or debit card number).

Disclosure/Sharing of Personal Information

During the last year, Acxiom has only disclosed or shared personal information it has collected via the www.acxiom.com web site as described above at “Use by Third Parties.” Acxiom does not sell personal information collected from you via acxiom.com web site. Acxiom does have consumer data products it sells to third parties. For information and your rights regarding our consumer data products, click here.

Data Retention

Our data retention periods for data we collect via the acxiom.com web site are as follows:

DATA USE   : RETENTION PERIOD  

• INSIGHT   : We retain data for as long it is necessary or permitted by law to establish and/or maintain business relationships with our clients.  
• CONTACT   : As permitted by law, we retain data for as long as we have reasonable grounds for believing that it is accurate and can be relied upon in establishing and maintaining our business relationships with our clients. 

Personal data that is not used in establishing and maintaining our business relationships with our clients or for any related purpose is deleted within 90 days. For the avoidance of doubt, no data collected from the Acxiom.com website is added to Acxiom’s commercial data products.   

Your Choices and How to Contact Us

Access and Correction

You have the right to request that Acxiom disclose what personal information we collect, the purpose for which we use the personal information, as well as the categories of personal information that we disclose and sell about you. We call this your “right to know.”

To respond to your right to know request, Acxiom is permitted to verify your identity. This will require that you provide certain personal information for validation. If you call or mail us and request a consumer access report, an Acxiom associate will call you to administer an authentication test in which you will be required to answer certain questions to verify your identity.

Acxiom will delete the information collected as part of the identity verification process as soon as practical after fulfilling your request.

Our clients may access and correct the information provided via this website. To request to correct this information, please submit a request here.

The instructions provided above apply to information that you have provided to Acxiom in registering with us via the Acxiom.com web site.

Unsubscribe or Opt Out / Deletion Requests

Acxiom offers you the opportunity to opt out of receiving personalized digital ads, promotional e-mail, calls or mail from Acxiom about our products and services.  Acxiom also extends the right to request a deletion of the information that Acxiom has collected from you via the acxiom.com web site.

For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail or visit here, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests. 

To opt out of calls or direct mail or to submit a deletion request, individuals may submit a request here.

Appeals Process:

Acxiom provides consumers with a formal method for appealing Acxiom’s refusal to act on a request for access, deletion, correction, opt-out, or any other right afforded by state privacy laws. An appeal may be submitted by contacting us via our Acxiom Privacy Portal or calling 1-877-774-2094.

Information for Consumers

Certain laws require additional information be provided to consumers. For consumers in other states, please contact the Attorney General in your state of residence. Find your State’s Attorney General at: https://www.naag.org/find-my-ag/.

Other Privacy Related Questions

To ask questions about the acxiom.com privacy policy or your rights under applicable US state privacy laws, contact us via our Acxiom Privacy Portal or calling 1-877-774-2094.

Acxiom Data Products

Separate from the information collected on this website, Acxiom builds and licenses consumer data products. As a consumer, you have choices that govern how Acxiom will handle personal information related to you. To understand all of Acxiom’s data products, go to our US Products Privacy Policy here.

Acxiom’s Information Products and Services

Acxiom does not provide products or services to children, and all individuals who register online for products or services with Acxiom or provide personally identifiable information should be 18 or older. In addition, Acxiom does not combine any personal information received from you via registration with our web site with any information maintained in our consumer data products. For information about Acxiom’s information product policies, click here.

Security

Acxiom takes security seriously. We take reasonable precautions to keep our site and systems secure and to prevent unauthorized access or use. Acxiom has worked to build a reputation over the course of fifty years for having the highest standards around data privacy, data protection and security. In the past, questionable organizations have falsely attached our name to a data file in an attempt to create a deceitful sense of legitimacy for an asset. In every instance, Acxiom conducts an extensive analysis under our cyber incident response and privacy programs. These programs are guided by security, privacy and legal stakeholders who work with the appropriate authorities to inform them of these crimes.

Notification of Changes

If we decide to change our privacy policy in a material way, we will post a notification highlighting those changes on our home page.

If we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify affected individuals by e-mail, if available. Individuals can choose whether to allow Acxiom to use information related to them in this new manner. If we do not receive permission, we will use the information in accordance with the privacy policy under which the information was collected.

In the event Acxiom is purchased, data collected on this site will be one of the transferred assets.