PRODUCT / Real ID
From fragmented data to a complete customer view
Real ID integrates seamlessly with your tech stack, delivering data you own, journey you control, and real-time experiences that accelerate customer growth.
Our approach
Move beyond fragmented data and black-box identity
Build and control your own interoperable customer identity graph with Real ID. Marketing today is multi-brand, multi-channel, and always on. But fragmented data across platforms means brands rarely see the full customer journey.
Privacy by design
Governance is embedded across systems, processes, and decisions ensuring data is secure, compliant, and ready for responsible use.
Interoperable
Seamlessly connects across internal systems, partner platforms, and industry identifiers to enable activation, collaboration, and measurement.
Reduce data movement, latency
Scalable cloud architecture brings Acxiom's applications to your data, supporting real time activation and agentic journeys
Ownership
Built within client environments to give brands full control, transparency, and governance over their data foundation.
Influence starts with an accurate customer view
Marketing is less effective when you have multiple profiles for the same person. Models are less predictive, lifetime values are incorrect, frequency caps get exceeded, and journeys become disconnected. Real ID identity resolution helped clients build stronger data foundations with up to:
30% reduction in duplicate customer records
5% more marketable consumers uncovered
50% more website visitors recognized
U.S. consumers
global audience
private brand graphs
unique attributes
Solve the anonymous visitor problem and drive more sales
Personalization strategies fail when brands cannot overcome the cookieless blindspot. As recognition rates decline, brands are adopting hybrid-personalization strategies to deliver more effective real-time and trigger based journeys at scale.
Recognize up to 50% more site visitors
Identify up to 70% of paid media impressions
10% increase in website conversions rates
Omni's connected identity foundation
Omnicom’s marketing and sales intelligence platform, Omni, connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact.
Interoperable identity everywhere you need it
No more black box. Real ID is designed to provide control and ownership of your data, allowing you to work with any internal ID, third-party identifiers, and platform.
- Databricks 2026 Martech Partner of the Year
- 5x Snowflake identity leader
- 107% ROI when partnering with Acxiom + Salesforce
- Platinum Technology Partner with Adobe
- Direct connections to publishers representing 90% of US media spend
Improve advertising performance
Find more of the right people and avoid doubling down on the wrong ones to ensure your advertising budget is spent on the highest value customers and prospects.
- Reach Up to 1.7x more loyalty members on top DSPs
- Reduce cost per action up to 57% using Acxiom lookalike audiences
- Increase booked accounts by 45% to accelerate new customer growth
DIFFERENTIATORS
Why our identity solution is different
Unrivaled accuracy & expertise
As the identity industry pioneer, Acxiom sets the standard for accuracy, data quality, & responsible data management –helping brands navigate a rapidly evolving ecosystem.
Trusted, privacy-first foundation
Our team conducts more than 1,000 privacy and security audits annually — so brands rely on Acxiom for secure, compliant, & activation-ready data.
Meets you where you are
Flexible deployment that harmonizes IT & marketing objectives by integrating seamlessly with your existing stack and marketing cloud – client hosted or fully managed.
Enterprise-owned, interoperable ID
Create a unified customer view tailored to your brand’s unique matching requirements with built-in inter-operability for greater control & transparency.
Innovative digital
identity
Acxiom’s strategic investments in modern identifiers & activation partnerships dramatically boost recognition, expand reach, & access unique audiences unavailable anywhere else.
Powers Omni marketing intelligence
Serves as the identity and data foundation of Omni, Omnicom's marketing and sales intelligence platform, connecting data, activation, and measurement.
OUR PARTNERS
Maximize your data & technology investments
We’re ready to build your data foundation for AI-powered decisioning to help you realize the value of your tech investments.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
Your ecosystem, amplified
Activate and scale across the platforms you rely on most
RELEVANT PRODUCTS & SERVICES
Products & services tailored to your goals
Explore the solutions, capabilities, and expertise most relevant to what you’re trying to achieve.
Solution
Acquire more high-value customers
Build adaptive customer acquisition programs that keep pace with shifting behaviors, helping you reach more of the right customers.
Solution
Turn your customer data into a growth opportunity
Unify, enrich, and activate your first-party data to drive measurable impact across every channel, market, and moment.
Solution
Enhance CX with a 360° customer view
Create a clean, connected customer view that fuels sharper insights, smarter decisions, and coordinated programs across channels.
RESOURCE CENTER
More to explore
Go further with connected insights, practical guidance, and expert perspective.
