Transform automotive customer experiences
Maximize audience engagement and drive sales with a connected identity and data foundation that enables personalized experiences across the entire customer journey.
Improve lead quality and sales attribution
Build exceptional, personalized experiences
Drive financing and credit card acquisition
Increase lead quality and sales attribution
Improving automotive lead quality and attribution starts with connecting shopper signals across digital, dealer, and offline touchpoints to reveal the full buying journey. By unifying online research, media exposure, dealer visits, and purchases, brands can identify in‑market shoppers earlier and clearly link marketing to outcomes like test drives and sales — driving smarter media optimization, reduced waste, stronger dealer performance, and clearer ROI.
Personalize the customer journey
Strengthen the automotive customer journey from first consideration through ownership with relevant, personalized experiences powered by clean, permissioned data. By connecting digital shopper signals with dealership and ownership touchpoints, AI‑driven journey orchestration recognizes where customers are and delivers timely recommendations, offers, service messages, and upgrades. The result is shorter decision cycles, better alignment between OEMs and dealers, and increased lifetime value through privacy‑safe personalization.
8 of the 10 top automotive companies choose Acxiom to maximize their data and tech, turning investment into customer acquisition, deeper engagement, and sustained sales.
Enhance financing & credit card acquisition
Drive stronger auto loan, lease, and co branded credit card acquisition by leveraging deeper insight into in market vehicle shoppers and active owners. Enable OEM and dealer finance partners to optimize offer timing, improve approval and conversion rates, and grow automotive affinity card programs by leveraging Acxiom’s relationships with 7 of the top 10 U.S. credit card issuers.
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relevant products & services
Products & services tailored to your goals
Explore the solutions, capabilities, and expertise most relevant to what you’re trying to achieve.
Solution
Acquire more high-value customers
Build adaptive customer acquisition programs that keep pace with shifting behaviors, helping you reach more of the right customers.
Product
Smarter marketing begins with Acxiom data
Tap into 10,000 ethically sourced attributes and in-market signals to understand people and activate smarter marketing worldwide.
Solution
Show up for your customers at every step
Deepen engagement and customer value by reaching people in the channels, environments, and moments they choose.
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Hospitality & travel
Healthcare & pharma
Financial services
Manufacturing
Consumer goods
Insurance
Telecommunications & media
Retail
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