Acquire more high-value customers

solutions / ACQUIRE MORE NEW CUSTOMERS

Acquire more high-value customers

Build, deploy, and manage adaptive customer acquisition programs that stay ahead of shifting markets and consumer behaviors, so you reach more of the right people.

69% of marketers say it’s harder than ever to acquire new customers.

62% of consumers say personalization is important in the acquisition phase of the journey.

61% of brands use third-party data and identity solutions in customer acquisition efforts.

10K+ unique attributes & signals

260M verified U.S. profiles

2.6B global reach

Build a modern, transparent acquisition engine

Whether you want to optimize an existing channel or transform your acquisition approach across multiple channels or products, Acxiom builds and operates the solution you need to hit your growth targets.

With Acxiom, you optimize every step of the customer journey to acquire customers faster, increase conversion rates, and reduce the costs that slow growth.

Trusted with regulated data sources

We act as agents of the credit bureaus to deliver privacy-compliant acquisition solutions. Our commitment to data privacy and ethical sourcing practices, and adherence to regulatory standards like GLBA and FCRA, ensure data is handled securely and responsibly while managing more than 13 billion records each month in our data clean rooms.

Collaborate safely with partners

Team up with trusted partners to build unique audiences that aren’t available anywhere else. Securely combine and analyze permissioned datasets to uncover deeper insights and optimize acquisition across channels.

Ready to put data to work?

Let’s start the conversation about what your data can do next.

Product

Real ID: From fragmented data to a connected ecosystem

Connect customer data across channels and identifiers to create a unified view with greater control, flexibility, and confidence.

Product

Smarter marketing begins with Acxiom data

Tap into 10,000 ethically sourced attributes and in-market signals to understand people and activate smarter marketing worldwide.

Solution

Retail

Connect online, in-store, and digital interactions to build shopper profiles that power personalization and measurable growth.

BUSINESS NEEDS

See how we help marketersdrive growth

Explore how Acxiom helps brands solve today’s biggest marketing challenges, from acquisition and retention to personalization, AI readiness, and making every investment work harder.

Get more value from your data and technology

Get ready for AI-driven marketing

Show up for your customers at every step

Build stronger connections across every channel

Enhance CX with a 360° customer view

Turn your customer data into a growth opportunity

Power customer growth