Turn healthcare insight into action
With HIPAA-compliant data, identity and analytics services, we support agencies, pharmaceuticals, payors, and healthcare providers with deep marketing expertise. We help with:
Patient and member intelligence
Consumer (DTC) and professional (HCP) audiences, activation and analytics
Data integration and AI-driven solutions
Acxiom is your comprehensive healthcare solutions partner for measurable, impactful, patient-focused outcomes. We bring together proprietary consumer, clinical and social data to solve complex challenges, and our claims-based audiences are built for compliant, scalable activation. Powered by Real ID, we help extend reach across channels with precision.
Embrace a patient-first approach
Identify and engage with audiences based on de-identified health data, medical histories, social factors, and demographics. Our expert teams are ready to engage across functions and provide critical insights for new and existing engagement programs, helping maximize opportunities and investments.
Acxiom health data is used to determine the likelihood of interest in a particular condition, treatment, or product and does not reveal the past, present, or future physical, mental, or health condition of an individual.
Create a more connected view
Build a connected data foundation for a more complete view of your patient, member, and HCP audiences with the industry’s most extensive, permissioned consumer data. Eliminate fragmented data to reduce silos, optimize and accelerate marketing performance, and enable AI-driven solutions to support the entire enterprise.
Pharma & biotech
Increase awareness of and adherence to new or existing treatments and enable more meaningful conversations between patients and providers.
Payors
Promote preventative healthcare and understand the needs of members to encourage adoption of treatments and relevant services.
Providers
Improve treatment and health outcomes for patients with privacy-first data integration and identify barriers to care.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
RELEVANT PRODUCTS & SERVICES
Products & services tailored to your goals
Explore the solutions, capabilities, and expertise most relevant to what you’re trying to achieve.
Product
Real ID: From fragmented data to a connected ecosystem
Connect customer data across channels and identifiers to create a unified view with greater control, flexibility, and confidence.
Product
Smarter marketing begins with Acxiom data
Tap into 10,000 ethically sourced attributes and in-market signals to understand people and activate smarter marketing worldwide.
Product
Collaborate without compromise
Connect trusted partners, unlock shared data value, and drive measurable marketing impact while protecting consumer privacy.
RESOURCE CENTER
More to explore
Go further with connected insights, practical guidance, and expert perspective.
more industries
See how we help other
industries grow
Explore how Acxiom applies data, identity, and intelligence across industries to solve complex challenges and create measurable impact.
Automotive
Consumer goods
Financial services
Healthcare & pharma
Hospitality & travel
Manufacturing
Retail
Telecommunications & media
Insurance
Non-profit
