Case Studies

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case studies

Putting data to work

Guitar Center increases recognition by 50%

How Guitar Center increased visitor recognition, enriched customer profiles, and unlocked more effective personalization with Acxiom Real ID.

July 14, 2026

Unlocking the full value of Marketo for scalable, data-driven growth

How stronger data quality and platform governance helped a global B2B SaaS company scale marketing operations with greater speed and confidence.

May 12, 2026

Reversing declines in website recognition rates

How a large bank used a private brand graph to improve onsite recognition and power more effective personalization.

April 3, 2026

Guest segmentation informs growth and product strategy

Cruise ship

Unlocking better decision making across the enterprise.

February 4, 2026

Healthcare payer saves $6M with Acxiom predictive retention model

How predictive modeling helped a healthcare payor identify at-risk members, reduce attrition, and improve retention ROI.

October 1, 2025

From manual to modern: Montway’s Salesforce makeover

Montway

Acxiom helped Montway modernize Salesforce to unify data, enable real-time engagement and scale personalized experiences across marketing, service and commerce.

September 18, 2025

Telco giant’s revenue per user soars with personalized CX 

How a telecommunications leader used a private identity graph to personalize customer experiences and improve retention.

September 12, 2025

How JPW Industries is transforming customer experience with AI

JPW Industries

JPW Industries streamlined service operations, reduced response times, and improved customer engagement using AI-driven automation and intelligent search.

August 6, 2025

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