This privacy notice applies solely to information collected by Acxiom on www.acxiom.com and is designed to ensure that visitors to this website understand what information Acxiom collects and uses information provided by users of this site and why.
Collection and Use by Acxiom
Business Purposes for which personal information is collected from you:
This website allows you to request information from Acxiom; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers, videos, and podcasts; subscribe to Acxiom products and services; access our SaaS products; and submit an application for employment.
To support these activities, Acxiom will ask for information about you and, where applicable, your company. To register for certain products and services, you may be required to provide sensitive information. The information you provide will be used to support your relationship with Acxiom. Acxiom does not combine any personal information received from you via registration with our web site with any information maintained in our consumer data products. To fulfill a particular request, the information you provide may be shared within the Acxiom and the Interpublic Group family of businesses. We may use it to make this site easier for you to use and to inform you of services and product updates, new products and other related information from Acxiom. The site does not allow third parties to collect personally identifiable information about you related to your online activities when you use this site.
Use by Third Parties
Acxiom may provide aggregated information, such as the number of visitors to the site or the results of a survey, to our partners and third parties to develop suggestions to improve our website accessibility and the services provided on the site. Aggregated data is not linked to any personally identifiable information.
Acxiom may use contractors and other service providers to help us deliver services accessed through this site and to deliver content and fulfill requests made on this site. However, in these instances, the information you provide remains the property of Acxiom.
In addition, we reserve the right to disclose the information you provided as required by law and when we believe disclosure is necessary to protect our rights or comply with a judicial proceeding, court order or legal process served on our website. If Acxiom goes through a business transition such as a merger, acquisition, or divestiture, your personal information will likely be among the assets transferred. We will require an acquiring company to uphold the material terms of this privacy notice.
This website also contains links to other sites. Please be aware that Acxiom is not responsible for the privacy practices of these other sites. We encourage you, when you leave this site, to read the privacy notice of these other sites.
Acxiom uses technology to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.
To determine your ability to receive HTML-based e-mail messages, Acxiom may include a coded sensor in its HTML-based e-mail messages. The sensor activates when the e-mail message is opened and flags the e-mail address of the recipient as one that is capable of receiving HTML-based e-mail messages. This capability helps us to send the e-mail in a format you can read, which allows us to track the aggregate number of e-mails read and to measure, in aggregate, if any of the links in the e-mail were accessed. If the recipient cannot receive HTML e-mails, the recipient will not receive a functioning sensor.
We use IP addresses, user agent and HTTP header information from site visitors of acxiom.com to analyze trends, administer the site, track users’ activities on the website and gather broad demographic information for aggregate use in improving the site and its applications and services, as well as marketing our products.
When provided by a user when registering or engaging with Acxiom, we use your personal information, such as name, phone number or email address, to populate our customer relationship management systems to be used for the purposes described in this notice.
Do Not Track Signals:
This website does not recognize browser “do-not-track” signals or similar mechanisms.
Acxiom’s Data Products
California Consumer Privacy Act Rights
The California Consumer Privacy Act (“CCPA” or the “Act”) confers privacy rights for California consumers and imposes corresponding obligations subject to the Act. The rights conferred to consumers include: the right to know what personal information covered businesses are collecting about them and how that information is being used and shared; the right to delete personal information held by covered businesses; the right to stop the sale of personal information by covered businesses; and the right to non-discrimination in service and price when exercising privacy rights.
The following is intended to explain California consumers’ rights and the obligations Acxiom has under the CCPA. Acxiom employees in California should refer to the Privacy Notice in their Associate Handbook.
Right to Know/Request for Access to Personal Information
As a consumer under the CCPA, you have the right to request that Acxiom disclose what personal information we collect, use, disclose, and sell about you. We call this your “right to know.”
To respond to your right to know request, the CCPA permits Acxiom to verify your identity. We may do this by matching the personal information you supply us to the personal information we maintain about you and to then verify your identity through a series of authentication questions. This may also require that you submit certain personal information for us to compare and match to data we have about you. If you call or mail us and request a consumer access report, an Acxiom associate will call you to administer an authentication test in which you will be required to answer certain questions to verify your identity.
Acxiom will delete the new information collected as part of the identity verification process as soon as practical after fulfilling your request.
Please click here for instructions on submitting a right to know request concerning the information that Acxiom has collected about you via www.acxiom.com.
If we are unable to satisfactorily verify your identity, we will be unable to fulfill your right to know request. In that case, please see the information below concerning Acxiom’s data collection and maintenance practices.
Types of Personal Information Acxiom Collects on acxiom.com
Right to Know about Personal Information Collected, Disclosed or Sold
Business Purposes for which Personal Information is Collected: We collect personal information for our own business purposes as described above, including internal research, internal operations, auditing, detecting security incidents, improving our services, quality control, and legal compliance.
Categories of Personal Information Collected
Personal identifiers (e.g., name, alias, postal address, IP address, email address, account name, or similar identifiers, as well as other personal records such as telephone number, bank account number, credit card number, or debit card number)
Internet Activity (e.g., internet browsing or search history information, web site registration information, digital advertisement interaction information)
Disclosure of Personal Information
During the last year, Acxiom has only shared personal information it has collected via the www.acxiom.com web site as described above in the “Use By Third Parties” section. Acxiom does not sell personal information collected from you via acxiom.com web site. (Acxiom does have consumer data products it sells to third parties. For information and your rights regarding our consumer data products, click here).
Your Choices and How to Contact Us
Unsubscribe or Opt Out / Deletion Requests
Acxiom offers you the opportunity to opt out of receiving promotional e-mail, calls or mail from Acxiom about our products and services. Acxiom also extends the right to request a deletion of the information that Acxiom has collected from you via the acxiom.com web site.
For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail or visit here, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.
To opt out of calls or direct mail or to submit a deletion request, individuals may submit a request here.
Access and Correction
Our clients may access and correct the information provided via this website. To obtain a copy of or to correct this information, please submit a request here.
The instructions provided above apply to information that you have provided to Acxiom in registering with us via the Acxiom.com web site. If you have an interest in the rights available to you with respect to any personal information that Acxiom may have about you in our consumer data products, for California consumers click here for a summary of your state-specific rights or please see our information product policies by clicking here.
Other Important Information
Acxiom’s Information Products and Services
Acxiom does not provide products or services to children, and all individuals who register online for products or services with Acxiom and provide individual information should be 18 or older. In addition, Acxiom does not combine any personal information received from you via registration with our web site with any information maintained in our commercial data products.
For information about Acxiom’s information product policies, click here.
Acxiom takes security seriously. We take reasonable precautions to keep our site and systems secure and to prevent unauthorized access or use.
Notification of Changes
In the event Acxiom is purchased, data collected on this site will be one of the transferred assets.
Effective Date: October 12, 2021. Please click here for the previous version of this privacy notice.