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Data agent

Easily explore our extensive data catalog of over 10,000 attributes.

Acxiom delivers consumer insights to help you understand, predict, and reach the customers you want. Our data and audiences are as dynamic as the people they describe, continuously updated and accessible in any marketing channel in real time. 

Understand

Expand your view of current and prospective customers.

  • InfoBase® – Consumer insights
  • Partner Marketplace – Industry and transactional insights
  • Geospatial Solutions – Location analysis

Predict

Leverage consumer segmentation, predictive models and fresh audiences to fine tune your messaging and offers. 

  • Personicx® – Consumer segmentation at household, individual and geo levels 
  • Consumer Audiences – Demographics and milestone life events 
  • Audience Propensities – Likelihood to respond, convert and remain loyal 
  • Audience Behavior Signals – Intent indicators 
  • Health Audiences – Healthcare professionals and custom/syndicated patient audiences

Explore our catalog

Simply enter keywords, such as “Income”, “Home improvement shopper” or “Minivan” in the search bar to quickly find the data attributes that meet your needs. Our intuitive search functionality will surface the most relevant options to support your business requirements.

Please note: Data may not be available in certain states, to certain clients, or for certain uses. Licensing subject to client credentialing and privacy review.