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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.Read the Overview
Audience Data and Distribution⁠Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment⁠Build relevant experiences based on the needs, wants and preferences of customers.
InfoBase®⁠The world’s most powerful consumer insights.
Personicx® Consumer Segmentation Solutions⁠Better understand and engage modern audiences.
Email Prospecting⁠Effectively reach prospect audiences
FeaturedPartner Marketplace⁠Offering Granular Consumer Insights to Drive Strategic Campaigns
Data Management Solutions
Powering all of your digital and offline data-driven marketing effortsRead the Overview
Customer Data Platform Solutions⁠Unify your data and identity in real time and over time, across all channels, with CDP technology and privacy-by-design practices to power your entire marketing ecosystem
Clean Rooms⁠Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
CDP Services⁠Leverage Acxiom’s CDP services and complimentary solutions to implement, integrate, enhance and optimize the value of your CDP investment.
Marketing Database Services and Solutions⁠Create an unbeatable technology foundation to bring your marketing aspirations to life.
Identity Resolution
Real Identity^TM helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.Read the Overview
Data Quality, Hygiene and Linking⁠Cleanse, standardize, and validate consumer contact data.
First-party Identity Graphs⁠Unify customer identity
Identity Resolution Services and Solutions⁠Unify data silos to create and maintain a unified customer view.
Identity Consulting⁠Expert guidance to design the optimal identity solution while leveraging existing systems.
FeaturedMatch Multiplier⁠Extend the reach of first-party audiences
FeaturedrAPID Services⁠Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.
Media
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.Read the Overview
Audiences Insights & Strategy⁠Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics⁠Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Data Guru⁠Work with data experts to create and execute high performing audiences.
Audience Data and Distribution⁠Fuel optimal campaigns with thousands of high-performing audiences
Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey.Read the Overview
Data Strategy Consulting⁠Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics⁠Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement⁠Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Impact Analysis⁠Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution⁠Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
Intelligence Hub⁠Empower your brand with a cloud-based data analytics environment that enables a real-time data pipeline, marketing optimization and business intelligence.
Data Privacy⁠
Financial Services⁠Fuel growth with the experts in data stewardship and privacy.
Retail⁠Optimize your omnichannel marketing strategies and programs.
Restaurants⁠Activate insights in a transformed ecosystem, at scale.
Automotive⁠Deliver a seamless automotive experience.
Insurance⁠Drive growth with premier people-based marketing solutions.
Healthcare⁠Leverage data to enhance the patient experience.
Consumer Packaged Goods, Durables and Fast-Moving Goods⁠Gain new advantages by bridging the consumer insights gaps between the digital and physical distribution networks.
Travel & Entertainment⁠Create a connected travel experience.
Telecommunications⁠Power smart marketing programs that increase net adds, reduce churn, enhance customer experience and grow ARPU and ARPA.
Media⁠Reach high-value audiences to drive engagement and reduce churn.
Technology⁠Accelerate adoption with powerful data-driven experiences.
Grocery and Convenience Stores⁠Transform payment processing into rich first-party data.
Food Delivery Services⁠Determine the market price tolerance to strike the best balance to fuel adoption and growth.
Government and Public Sector⁠Enabling highly-personalized customer experiences.
Resources Hub
Events
Consumer Data⁠
People-Based Marketing⁠
Customer Data Platform⁠
Data Management Platform⁠
Identity Resolution⁠
Customer Experience⁠
Digital Transformation⁠
The New Data Economy⁠
Cookieless Advertising & Marketing⁠
Marketing Database⁠
About Us
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Corporate Citizenship⁠
Code of Ethics⁠
News⁠
Partners⁠
Diversity, Equity and Inclusion⁠
Celebrating Women⁠
IPG’S Marketing Intelligence Engine⁠
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