Financial services leaders highlight how integrated data, identity, and martech accelerate ROI and transform customer experiences
CONWAY, Ark., March 19, 2025—Acxiom, the connected data and technology foundation for the world’s leading brands and agencies, today announced that clients Citi and Prudential Financial will headline its featured session at Adobe Summit on March 20, 2025, in Las Vegas.
The panel, titled “Harness Data to Deliver Exceptional CX,” will showcase how these industry leaders transformed their customer experience strategies by leveraging Acxiom’s data and identity solutions within Adobe Experience Cloud.
Citi’s Bob Micucci, Managing Director, Head of Marketing Delivery, Marketing Technology, and Transformation, will join Prudential Financial’s Jesal Parekh, Vice President, Head of Marketing Data, Analytics and Privacy Management, to share how they:
- Streamline Martech Complexity: Integrating technology stacks to reduce waste and accelerate time to market.
- Achieved Data-Driven Personalization at Scale: Delivering relevant, tailored campaigns and offers that increase engagement and conversions.
- Optimized Ad Spend and ROI: How unified identity, targeting, measurement, and reach across platforms help maximize marketing budgets.
“At Prudential, we’re committed to making every customer interaction more meaningful and every acquisition effort more precise. Acxiom’s rich data and identity solutions, combined with Adobe’s powerful Adobe Experience Cloud, enable us to go beyond basic data activation – empowering stronger customer relationships and more effective, privacy-conscious marketing that drives real business impact.” – Jesal Parekh.
“As a Platinum partner, Acxiom has worked closely with Adobe to deliver faster client value through seamless data integration and connected martech. We’re thrilled to show how our partnership drives real innovation—combining Adobe’s technology with Acxiom’s expertise to optimize operations, unlock deeper customer connections and smarter acquisitions.” –Sean Muzzy, Global President, Head of Professional Services at Acxiom.