Acxiom’s rich customer insights now available in Aqfer’s Marketing-Data-Platform-as-a-Service
WINDERMERE, Fla., October 5, 2023 – Aqfer, the world’s first and only Marketing-Data-Platform-as-a-Service (MDPaaS), announces a strategic integration with Acxiom, the customer intelligence company. Through a single access point within MDPaaS, Aqfer clients can seamlessly tap into Acxiom’s extensive catalog of descriptive data to better understand, identify, and connect with people across channels.
“MDPaaS was designed to offer marketers more efficient data management and improved analytics,” said Sandro Camarao, VP of Partnerships at Aqfer. “This integration not only deepens our long-standing relationship with Acxiom, but it also equips our clients with a robust solution to broaden their outreach and fine-tune their marketing strategies.”
Built using Acxiom’s Data Services API, the integration empowers Aqfer’s MDPaaS users to:
- Enrich owned data assets with Acxiom’s detailed demographic, lifestyle, and preference insights.
- Leverage Acxiom’s precision identity matching and data hygiene services.
- Dive deeper into audience analytics, segmentation, and modeling, ensuring informed marketing perspectives and data-driven decisions.
- Optimize marketing campaign outcomes and elevate engagement rates.
- Craft personalized customer experiences that enhance engagement and loyalty.
- Meet marketing goals with higher efficiency and ROI, while minimizing ad spend and waste.
“Our integration with Aqfer is a step forward in advanced fully cloud-based marketing solutions,” said Brady Gadberry, SVP, Head of Data Products at Acxiom. “We’re thrilled to elevate Aqfer’s MDPaaS potential and deliver unmatched value to businesses seeking actionable insights into their ideal customers.”
To learn more about Aqfer and its innovative data and identity solutions, visit www.aqfer.com/solutions/.
About Aqfer
Aqfer is a Marketing Data Platform-as-a-Service that empowers marketing solution providers and their customers to bring applications to their cloud data, facilitating real-time insights, decisions, and activation in a privacy-first world. Learn more about how Aqfer helps its clients streamline their marketing data management processes, and the Aqfer products that support that mission, by visiting www.aqfer.com.
About Acxiom
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
