Acxiom and SE7EN collaborate to help inform media planning and buying across mobile gaming
CONWAY, Ark., November 12, 2026-- Acxiom, the connected data and technology foundation for the world's leading brands, today announced it has been selected as the U.S. launch partner for SE7EN, the mobile gaming supply side platform (SSP). This collaboration supports SE7EN’s expansion into the U.S. and brings Acxiom’s data insights to the company’s mobile gaming offering, helping brands enable smarter media planning and produce more relevant advertising.
This partnership comes as brands navigate shifts in consumer discovery, referral traffic and digital advertising. Acxiom’s 2027 CX Trends research report finds that 88% of brands anticipate AI assistants will become the primary starting point for many customer journeys within the next two to three years. This emphasizes how brands must find new ways to reach highly engaged audiences, and mobile gaming becomes an opportunity to prosper with a market that encourages relevant, repeated engagement.
“Mobile gaming is a compelling environment for brands because people are actively engaged in the experience moment to moment,” said Joe Camp, Director of Demand Partnerships at SE7EN. “By combining SE7EN’s audiences with Acxiom’s insights, advertisers can plan with a clearer understanding of who they want to reach and make more informed media decisions."
“AI is contributing to shifts in referral traffic and changing how people discover brands,” said Sean Muzzy, President at Acxiom. “The addition of Acxiom’s rich consumer insights to SE7EN’s mobile gaming audiences ensures brands wanting to reach these highly engaged players have a deeper understanding of who they are, enabling them to provide more relevant gaming experiences.”
With referral traffic declining roughly 30% last year, brands and their media buyers can view gaming audiences as a highly engaged, brand-safe environment for them to invest their media dollars as impacts like AI become increasingly prevalent. And with Acxiom being SE7EN’s U.S. launch partner, brands and media buyers can make smarter decisions that equate to better media performance.
See Acxiom’s and SE7EN’s websites for more information.
About Acxiom
Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.
About SE7EN
Your customers play. SE7EN is how brands reach them, in premium mobile games and apps direct from the studios, and across CTV, video, display, audio, and native. SE7EN began as a game studio, and its own games trained Galileo, the cognitive engine behind SE7EN. Galileo reads every bid request before the auction and determines which impressions are worth buying. Reach the people. Not the screen. Learn more at se7en.es.
Contacts
Rachel Finfrock, Content & Communications Specialist at Acxiom
rachel.finfrock@acxiom.com