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Breaking the martech value plateau
Most teams use only a fraction of their martech stack. Learn how leaders unlock the rest.
April 9, 2026
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Most organizations are already seeing strong results from their martech investments. In fact, 95% of Adobe Experience Cloud users say their martech meets or exceeds expectations.
So what's next?
As organizations look to expand into more advanced AI, personalization, and customer experience initiatives, many are focused on strengthening the data, identity, and strategic foundations that help unlock even greater value from their existing technology investments.
Featuring experts from Adobe and Acxiom, this discussion offers practical guidance for organizations looking to maximize the impact of Adobe Experience Cloud and prepare for the next generation of AI-powered marketing.
What You’ll Learn
Topics include:
How leading brands are evolving their martech strategies
How connected data and identity power personalized customer experiences
How to turn technology investments into business outcomes
How to expand Adobe Experience Cloud capabilities over time
How to prepare for AI-driven marketing initiatives
