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Data & Identity: From Marketing Capability to Company Asset
Explore other organizations’ data and identity strategies — and learn how you can get ahead.
July 14, 2026
EMARKETER & Acxiom research report
How does your data and identity maturity compare?
Identity is now a core layer of business infrastructure. For 80% of organizations, it’s already delivering improvements in marketing ROI. But some organizations are much closer to creating a connected data foundation and unlocking identity’s full potential than others.
Check out this EMARKETER and Acxiom report to discover how your data and identity maturity compares. You’ll also learn about identity’s next phase, and how to deliver it successfully, responsibly — and first.
WHAT YOU'LL LEARN
Download the report
Based on a survey of 112 agency and marketing professionals, this timely research reveals:
How identity resolution is boosting marketing ROI
Discover where marketers are seeing the biggest improvements.
How marketers are recognizing customers and prospects
Learn which identifiers are table stakes, and which are getting overlooked.
Who owns identity and data strategy
Most organizations are planning to increase their investments – discover what they’re looking to achieve.
What’s driving investments in identity
Most organizations are planning to increase their investments – discover what they’re looking to achieve.
Why interoperability is set to become non-negotiable
From multiplying identifiers to AI-driven marketing, learn what’s making interoperable systems a must.