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From data-rich to decision-
ready: How to unlock your data potential
Explore how business leaders are translating data into business outcomes — and what you can learn for your own data strategy.
September 14, 2026
Forbes Insights & Acxiom research report
Does your organization struggle to turn insights into execution?
For most companies today, the challenge isn’t generating data but bringing it together and acting on it. Ninety-two percent of business leaders experience breakdowns during data-driven decision-making. Organizational silos are the primary culprits — but there is a way to bridge the disconnect.
Check out this Forbes Insights and Acxiom report to discover how an identity foundation can help create a connected data and technology ecosystem. You’ll also gain expert guidance on how to design a resilient data strategy that’s aligned with business goals and your customers’ best interests.
What you'll learn
Download the report
Based on a survey of 300 US-based business leaders, this brand-new research reveals:
What’s holding back companies’ data-driven decision-making
Discover the common causes and where breakdowns are most likely to occur.
How businesses are struggling to scale data
Find out about the challenges of sharing data organization-wide and how they manifest inside sales and marketing teams.
Where data and identity fragmentation is impacting the customer experience
Learn how companies are limited in their ability to deliver personalized experiences.
Why identity investment is key to building a resilient decision-making ecosystem
From acting on data in real time to alleviating friction in the customer journey, explore what becomes possible when you have a single, trusted, interoperable foundation.
