Gen Z Buying Habits, Behavior and Values Report
Generation Z or “Gen Z” is the largest generation in the U.S. at 86 million-strong.
Born in the late 1990s to early 2000s, Gen Zs are coming into their own and exploring their buying power.
Brands that want to successfully connect with people in this generation must understand their unique values and qualities. For example, Gen Zs are more comfortable sharing the insights necessary for brands to connect and build relationships, and they also expect, and even demand, brands deliver a truly personalized experience.
“The Inside Track on Gen Z: Discover What Your Future Customers Value” is our proprietary report based on a deep analysis of Acxiom’s InfoBase audience data, the world’s most powerful, third-party descriptive and touchpoint data insights on nearly all addressable Americans.
Download the report now to better understand the preferences, attitudes, and buying behaviors of this emerging and fascinating generation of Americans.
