IPG research agency MAGNA and Acxiom studied the impact of using first- and third-party data for reaching audiences. Findings prove first-party data combined with third-party data is the ultimate effectiveness powerhouse. But you need to get the combination right in order to see success.
This report uncovers five pitfalls advertisers often make when it comes to data and campaigns. You’ll find actionable insights on how to better harness the right data mix to fuel your unique needs.
Download the Report
The digital advertisers’ guide on what ‘not’ to do.
