When it comes to improving campaign performance and driving growth, data is something brands and agencies can’t do without. And the data-sourcing process is accelerating. Data providers and data analytics tools such as AI are enabling brands to develop more robust insights into consumer behavior, preferences and trends, all while remaining privacy-compliant.
Download this ‘Tactics + Insights’ guide from Digiday and Acxiom to learn how data buyers, audience-insights specialists and campaign-insights leads can achieve successful data acquisition, implementation and data-driven campaign outcomes.
Learn about:
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Data buyers’ approaches and priorities
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Navigating the data marketplace
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Why marketers are diversifying data types
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How brands are activating purchased data
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Assessing right-fit data providers
Download the Guide
Empower your organization with the actionable information you need to thrive in today’s digital landscape.
Marketer’s Guide to Data in an AI-Driven World
Empower your organization