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The end of audience guesswork
How marketers are using audience intelligence to improve targeting, creative strategy, and campaign performance.
November 9, 2026
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Marketers have more customer data than ever before, yet many still struggle to answer fundamental questions: Who are our highest-value customers? What drives their decisions? And how can those insights be translated into better marketing outcomes?
In this on-demand webinar, experts from Adobe and Acxiom explore how audience intelligence is helping brands move beyond assumptions and gain a deeper understanding of their customers and prospects. Learn how leading marketers are enriching profiles, uncovering new audience insights, informing creative strategy, and improving performance across the marketing lifecycle.
Using Adobe Experience Platform as a real-world example, the discussion highlights practical approaches for integrating audience intelligence into existing marketing workflows and turning insights into action.
What you'll learn
Watch the recording
Why audience understanding remains one of the strongest drivers of marketing performance
How brands are overcoming traditional barriers to audience enrichment and audience insight generation
Practical ways audience intelligence can improve audience strategy, creative planning, and measurement
How Adobe Experience Platform users can incorporate audience insights into existing workflows
Why stronger audience intelligence is becoming increasingly important in an AI-driven marketing landscape
Hear From Industry Experts
Join a conversation featuring leaders from Adobe and Acxiom as they discuss how marketers can build a more complete view of their customers and prospects and use audience intelligence to drive better business outcomes.
- Jen Williams, Expert Solution Consultant, Adobe
- Zachary Van Doren, SVP, Product Strategy & Ecosystem, Acxiom
- Eileen Granata, Sr. Director, Strategic Partnerships, Acxiom (Moderator)
