Video: Acxiom’s digital recognition for Adobe Experience Platform

Acxiom’s Digital Recognition, now integrated with Adobe Experience Platform (AEP), helps marketers recognize up to 70% of unauthenticated website visitors. By seamlessly feeding Acxiom’s rich demographic and behavioral data into AEP, Acxiom Digital Recognition enables effective cross-channel retargeting and boosts website conversion rates by enhancing product recommendations. Marketers can improve model accuracy, drive more conversions, and confidently answer critical questions like, “Is my advertising reaching the right audience?”