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Video: How DTP is quietly reshaping pharmaceutical marketing
Direct-to-patient (DTP) models are experiencing explosive growth — more than 90% of pharmaceutical executives report they've already launched or are planning a DTP program.
Direct-to-patient (DTP) models are experiencing explosive growth — more than 90% of pharmaceutical executives report they've already launched or are planning a DTP program. Pharma and biotech marketers are well positioned to capitalize on this shift and unlock opportunities to transform patient engagement.
What you'll learn
How to use data to build direct relationships with patients and healthcare professionals
Which data sources and strategies create highly relevant, privacy-compliant audiences
Why direct engagement optimizes media spend and unifies fragmented digital journeys
How to counter misinformation and build public trust in your brand