Data & identity: From marketing capability to enterprise asset

Identity resolution has moved from a marketing capability to an enterprise asset. More than 90% of marketers are already using identifiers — half with their own identity graph — and over 8 in 10 report improved ROI from their identity efforts, according to EMARKETER/Acxiom research.
But results are not uniform, and more than 40% rate their customer data foundation as somewhat or very immature. Watch this on-demand webinar to learn what separates organizations pulling ahead from those still fragmented.