Email prospecting
Close the gap with Acxiom.
Deliver personalized creative content to relevant prospects
Leverage email, with more than 900 million active addresses, to reach your audience through tailored campaigns. With 99% of people checking email daily and 59% influenced by marketing emails (Adweek), Acxiom’s full-service email prospecting solution boosts response rates. Gain insights and timely reports within 48 hours to optimize campaign performance.
Digital acquisition
Build your audience with accurate segmentation using a universe of more than 900 million active, deliverable email addresses. Acxiom data attributes allow you to tailor an audience to your campaign objectives.
Optimize results
Maximize optimal results by leveraging multiple partners to increase email reach, remove duplication, and improve campaign measurement in a privacy-compliant environment.
Scale campaigns with precision
Finding New Auto Buyers with ROAS of 30X.
The challenge
A large OEM wanted to reach prospects for new vehicles using a low cost/high-engagement channel. The OEM was using multiple partners, resulting in insufficient scale and a high cost per new vehicle sold.
Our approach
Acxiom’s email strategy team used age and income attributes along with proprietary predictive scores to select households most likely to be in market for a new vehicle. The scale of Acxiom’s permissioned email universe was 3.5X more than the competition. The campaign far exceeded return on ad spend expectations.
The results
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from new-to-brand buyers
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per incremental vehicle sale
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scale of email universe
