Email Prospecting
Find new customers you’d love to have
Almost 99% of people check their email at least once a day. Leverage this valuable channel with full service, customized email campaigns. Build audiences matched to your campaign goals from 250 million reachable people with active, deliverable email addresses. Close the email gap in your marketing database by implementing a cost-effective email marketing program.
Deliver personalized creative content to relevant prospects
According to adweek.com, 59% of people say marketing emails influence their purchase decisions. Acxiom’s full-service Email Prospecting solution provides insights throughout the campaign lifecycle. Deploy effective campaigns, increase response rates and obtain relevant and timely reports within 48 hours that detail the results.
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Digital Acquisition
Build your audience with accurate segmentation using a universe of more than 250 million reachable people matched with active, deliverable email addresses.
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Optimize Results
Maximize optimal results by leveraging multiple partners to increase email reach, remove duplication and improve campaign measurement in a privacy-compliant environment.
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Increase Engagement
See how one specialty retailer attracted new customers during the important back-to-school season, generating a 20 percent lift in click-through rates (CTR) and acquiring 6,500 new customers.
Thought Leadership
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Listen NowData Guru: Personalize Customer Connections with Email
Data Guru Podcast: Episode 26
Email specialist Carolyn Nye joins the podcast to discuss the tried and true communication channel – email.
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Digital Thoughts: Email Prospecting
When marketing is disrupted, it makes sense to focus on tried and true, high R.O.I. techniques to reach people.
