A New Approach to Customer Insights
According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. But obtaining holistic customer experience insights demands not only a modern approach to analytics, but also organization-wide alignment, a robust foundation of data and AI, and embracing new technologies and methods of working.
Hosted by Adweek, this pre-recorded webinar will help you discover the new essentials for unlocking customer experience insights across the entire buyer journey. You’ll find out:
Learn about:
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Key benefits of this approach, including maximizing online sales and profitability
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The data and AI components required to bring a holistic strategy to life
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How to prepare your organization for a new way of working, including the quickest path to value realization from your investment
Watch the Webinar
Speakers
Amadeus Tunis
VP, Data & AI, Acxiom
Sandor Jones
Senior Product Marketing Manager, Adobe
