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A new approach to customer insights
A modern approach to customer insights.
March 5, 2025
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According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. But obtaining holistic customer experience insights demands not only a modern approach to analytics, but also organization-wide alignment, a robust foundation of data and AI, and embracing new technologies and methods of working.
Hosted by Adweek, this pre-recorded webinar will help you discover the new essentials for unlocking CX insights across the entire buyer journey.
featured speakers
The voices behind the insights
Amadeus Tunis
VP, Data & AI, Acxiom
Sandor
Jones
Senior Product Marketing Manager, Adobe
what you'll learn
Topics include:
Key benefits of this approach including maximizing online sales and profitability
The data and AI components required to bring a holistic strategy to life
How to prepare your organization for a new way of working, including the quickest path to value realization from your investment
