partner services / AMAZON PARTNERSHIP
Acxiom & Amazon
Power smarter activation across Amazon with Acxiom’s native integration, using Real ID to activate privacy-conscious, high-quality audiences at scale.
WHAT WE DO
What we deliver together
Nativeintegration
Acxiom integrates directly with Amazon Ads, giving marketers access to 10,000+ high-performance audiences across the U.S., U.K., and Germany.
Scalableactivation
Together, Acxiom and Amazon Ads’ partnership supports full-funnel activation, making it easy to extend reach, optimize performance, and measure impact.
Privacy-first marketing
This partnership combines Acxiom’s nearly six decades of ethical data practices and Amazon Ads’ expansive network, helping clients confidently reach the right audiences while maintaining privacy.
ACXIOM + AMAZON ADS
Why does this partnership matter?
Accelerated activation
Acxiom’s data catalog is persistently available in Amazon Ads. Our direct integration removes traditional onboarding friction, allowing clients to create and activate high-performance audiences quickly, powered by Acxiom data.
High-fidelity matching
Our direct integration enables a match rate above 80%* , giving clients better addressability and more accurate signals.
Scaled, holistic supply
Clients can activate Acxiom audiences across Amazon owned-and-operated properties and the open internet at scale, supporting full-funnel strategies with greater flexibility and control.
*Result from Acxiom and Amazon Ads testing
ACTIVATION
Publishing partners
Activate across Amazon Ads’ inventory and trusted publisher partners, including:
Through its Amazon Ads integration, Acxiom gives marketers a direct path to activate trusted, high-quality audiences across Amazon’s media ecosystem, helping brands reach the right customers with greater relevance and impact.
Your ecosystem, amplified
Activate and scale across the platforms you rely on most
Ready to put data to work?
Let’s start the conversation about what your data can do next.
RESOURCE CENTER
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