partner services / MAGNITE PARTNERSHIP
Acxiom & Magnite
Acxiom and Magnite bring together powerful data and premium supply to help marketers activate smarter campaigns across all channels—driving efficiency, scale, and measurable outcomes.
WHAT WE DO
What we deliver together
Powerful data meets direct supply
Acxiom data is available to activate within Magnite’s supply-side platform (SSP) directly to streamline reach and improve match rates.
Scale with confidence
Tap in to Magnite’s expansive supply footprint with Acxiom’s audiences to maximize working media across channels.
Privacy-first marketing
This partnership combines Acxiom’s six decades of ethical data practices with Magnite’s privacy-first infrastructure to stay ahead in a cross-platform landscape.
Sell-side activation with real results
Activate data where it matters most. By partnering with Magnite—the world’s largest independent SSP—Acxiom enables marketers to activate audience data directly on the sell side, improving match rates and maximizing working media.
With Magnite’s extensive omnichannel reach (99% of CTV supply and 96% overall) plus Acxiom’s precise audiences, campaigns scale confidently across channels and deliver high performance. Marketers reduce data signal loss, cut unnecessary fees, and optimize delivery—all within their preferred demand-side platform (DSP).
Together, Acxiom and Magnite bring audience intelligence closer to premium streaming inventory, helping advertisers activate more precise addressable campaigns with stronger match rates, less signal loss, and more spend working in media.
“By opting for sell-side activation of their data-driven advertising campaigns, advertisers can tap into commercial efficiencies, differentiated data insights from streaming publishers, and further tailor their addressable strategy with Acxiom’s data.”
Ready to put data to work?
Let’s start the conversation about what your data can do next.
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