A unified approach through data & customer focus
How Ford unified customer data to improve targeting, increase conversions, and reduce lead costs.
Ford wanted to understand and better engage with customers by connecting relevant data across channels and tech.
With disparate data silos across the business including sales, credit, and warranty, Ford wasn’t communicating in a consistent manner with customers and missing revenue opportunities.
the solve
How we helped
Acxiom created a unified data foundation across multiple territories to connect relevant data across channels and tech. To understand the customer better, Acxiom InfoBase was used to enhance existing datasets.
The unified data layer gave support to an analytics environment and made audience creation and
digital onboarding possible.
79%
increase inconversion rates
16%
reduction in averagecost per lead
By connecting siloed data across markets and enriching customer intelligence with Acxiom InfoBase, Ford created a more unified foundation for audience creation, digital onboarding, and more effective customer engagement.
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