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Is martech meeting its value promises?
New research on how leading organizations are unlocking more from their Adobe CX Enterprise investments.
July 28, 2026
Access Report
Is martech meeting its value promises?
New research on how leading organizations are unlocking more from their Adobe CX Enterprise investments.
92% of organizations say their martech meets or exceeds expectations. For Adobe CX Enterprise customers, that number rises to 95%. So what's next?
Acxiom surveyed 150 senior marketing, technology, and data leaders from enterprise organizations to understand how organizations are maximizing the impact of their martech investments. The findings reveal where businesses are seeing success today, the opportunities they're prioritizing next, and the role connected data, AI readiness, and expert guidance play in enabling more advanced marketing outcomes.
What you'll learn
Inside the report
How organizations are building on today's martech success to unlock more advanced customer experience and AI use cases.
The key drivers of long-term martech success, according to senior business leaders.
Why connected data and identity remain foundational to personalization, measurement, and AI readiness.
Practical recommendations for maximizing the impact of your Adobe CX Enterprise investment.
