partner services / ADOBE
Acxiom & Adobe
Your Adobe technology is powerful. With Acxiom, it becomes truly transformative.
Acxiom and Adobe create a dynamic engine for business impact through personalization at scale. As your full-service global Adobe partner, Acxiom combines data and identity solutions with consulting, systems integration, agency services, and technology to help brands unify customer signals, deliver more relevant experiences, and power AI-ready engagement across the Adobe ecosystem.
WHAT WE DO
The Acxiom + Adobe advantage
Intelligent, Compliant Data Foundation
Build a solid AI foundation for Adobe workflows with ethical data, robust identity, and expert services.
End-to-End
Adobe Expertise
One global partner for strategy, design, implementation, and scale across Adobe Experience Cloud.
Accelerated Business Impact Methodology
Unlock 7-10x impact across critical marketing initiatives, including agile campaigns, journey-based marketing, and a unified customer funnel.
HOW WE HELP
How we solve CMO’s problems
We help CMOs lead digital transformation and drive 7–10x impact in marketing performance and business outcomes. Our approach is impact-driven, iterative, and fueled by data—designed to meet the evolving needs of today’s marketing leaders.
Strategic prioritization
Collaborate across ecosystems without moving data, aligned to global privacy and regulatory standards.
Data-driven enablement
Activate insights in the moment with cloud-native speed and flexibility.
Incremental value
Unify customer signals and identity across your stack with Acxiom Real ID - interoperable, governed, and activation-ready for AI and personalization.
Data & identity acceleration
Deliver scalable engineering, trusted identity, and AI-driven insights through Acxiom’s expertise.
Real-time recognition
Unify fragmented customer signals with persistent recognition across devices, channels, and Adobe environments to improve personalization and match performance.
Scaled activation
Maximize targeted reach and scale campaigns across Adobe and paid media ecosystems with stronger match rates, seamless onboarding, and connected activation.
Recognize customers more consistently
Acxiom Digital Recognition, now integrated with Adobe Experience Platform, helps marketers identify more unauthenticated website visitors and enrich AEP with demographic and behavioral data. This enables smarter retargeting, stronger recommendations, improved model accuracy, and clearer insight into whether campaigns are reaching the right audience.
Smarter prospecting
Use connected identity and advanced modeling to identify high-value audiences, improve segmentation, and deliver more precise personalization across channels.
Secure collaboration
Accelerate audience discovery, activation, and measurement. Acxiom Real ID connects customer signals across Adobe, media, cloud, and clean room environments to optimize match performance and support privacy-safe collaboration.
Accelerate compliance. Personalize at scale.
Personalization stalls on legal reviews and siloed workflows. Built for Adobe GenStudio for Performance Marketing, Acxiom’s Compliance Accelerator automates approvals and standardizes governance—cutting timelines from months to days.
years Adobe and legacy platforms experience
Global Adobe
accredited experts
Adobe Real-time
CDP Collaboration Identity Partner
Ready to put your data to work?
Let’s start the conversation about what your data can do next.
MORE PARTNERSHIPS
More ways we partner
See how Acxiom works with leading technology and platform partners to help brands connect data, activate audiences, and drive better customer experiences.
RESOURCE CENTER
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