advisory services / ANALYTICS & MEASUREMENT
Analytics that power business performance
Develop cutting-edge insights and generate data-fueled intelligence to build brand value.
Analytics & Measurement Solutions
Turn customer intelligence into measurable growth
Optimize business outcomes
Achieve measurable growth in acquisition, retention, and efficiency through our connected data and tech-led approach and innovate with AI-fueled analytics solutions.
Power measurement across channels
Powering our measurement solutions, Acxiom's Real ID offers unmatched accuracy, flexibility, and confidence, and is directly integrated across adtech, martech, and all major marketing clouds.
Inform decisions with data
Our analytics solutions are fueled by industry leading consumer data across 2.6 billion global consumers, with over 10k+ unique attributes to deliver more meaningful customer insights.
ANALYTICS EXPERTISE
Make faster, better decisions
Work with a global team of data scientists and analytics experts specializing in:
Acquisition, retention and extension
Identify, engage and grow high-value customer relationships.
Persona creation, segmentation and predictive modeling
Build smarter audiences and uncover insights that guide strategy.
Marketing efficiency, measurement and experimentation
Optimize performance, prove impact and continuously improve outcomes.
conversion for a retail TV ad campaign
incremental revenue from driving additional restaurant visits
expanded addressable market size for a utility company
Accelerate growth through sharper customer insights, AI-powered optimization, and actionable performance intelligence.
Optimize the full funnel with advanced analytics
Acxiom helps brands improve acquisition, retention, growth and marketing efficiency through analytics solutions like Marketing Mix Modeling, Multi-Touch Attribution, look-alike modeling, churn indicators and detailed segmentation. We refine models and strategies based on evolving consumer behavior, market conditions and business goals, helping marketers make better decisions across every stage of the funnel.
Turn first-party data into faster insights
With access to unified data, tools and global analytics talent, Acxiom helps brands unlock better, faster planning and insights from their first-party data. From customer journey and lifetime value analysis to marketing optimization and product innovation, we help marketers better understand their customers and deepen relationships over time.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
RELEVANT PRODUCTS & SERVICES
Products & services tailored to your goals
Explore the solutions, capabilities, and expertise most relevant to what you’re trying to achieve.
Product
Real ID: From fragmented data to a connected ecosystem
Connect customer data across channels and identifiers to create a unified view with greater control, flexibility, and confidence.
Service
Acxiom & Snowflake
Unify data, protect consumer privacy, and activate performance across a cloud-native architecture built for modern marketing.
Solution
Metric Mastermind
Acxiom helps Metric Masterminds prove marketing value through trusted models, closed-loop measurement, and continuous optimization.
RESOURCE CENTER
More to explore
Go further with connected insights, practical guidance, and expert perspective.
