partner services / snowflake
Acxiom & Snowflake
From onboarding to activation, Acxiom and Snowflake deliver a seamless experience for marketers looking to unify data, respect consumer privacy, and drive performance within cloud-native architecture.
WHAT WE DO
The Acxiom + Snowflake promise
Privacy-safe data collaboration
Collaborate across ecosystems without moving data, while meeting global privacy and regulatory standards.
Real-time intelligence
Activate insights in the moment with cloud-native speed and flexibility.
Unified, AI-ready marketing
Unify identity and customer data across your stack—Snowflake-native, interoperable, and governed for activation and AI.
“Acxiom’s proven expertise in data and identity, combined with the power of the Snowflake AI Data Cloud, creates an unmatched solution for marketers.”
Modernization
Acxiom executes precise data migrations for brands transitioning from on-premises marketing databases to Snowflake’s AI data cloud; ensuring minimal disruption, optimized performance, and scalable infrastructure built for the future.
Omni on Snowflake
Brands can seamlessly bring their first-party data into Snowflake using native apps, where it is securely onboarded and identity-resolved. This enriched data is then made available within Omni, Omnicom's marketing and sales intelligence platform, enabling teams to build, refine, and activate high-value audiences with greater precision and scale.
Data sharing & clean rooms
Acxiom and Snowflake enable brands to collaborate across ecosystems without moving or exposing data — preserving privacy, reducing risk, and accelerating time-to-insight. Together, they deliver a seamless clean room solution powered by Snowflake’s Data Clean Room and Acxiom’s native Real ID identity integration, enabling secure, privacy-safe data collaboration at scale.
This innovation was recognized by the 2025 MarTech Breakthrough Awards as the Best Marketing Insights platform.
Native applications
A native application on Snowflake is a solution built and executed directly within the Snowflake platform, allowing brands to access, enrich, and activate data without moving it outside their governed Snowflake environment. Acxiom has several self-service applications available natively within the Snowflake Data Marketplace.
Award-winning solutions
Acxiom’s unmatched ability to help brands connect with customers in meaningful ways has been recognized for four consecutive years with Leader status in the Identity & Onboarding category. We’ve also been named One to Watch in the Collaboration category, reflecting Acxiom’s growing leadership in enabling clients to share and activate data seamlessly within Snowflake.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
MORE PARTNERSHIPS
More ways we partner
See how Acxiom works with leading technology and platform partners to help brands connect data, activate audiences, and drive better customer experiences.
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