partner services / DATABRICKS
Acxiom & Databricks
Acxiom & Databricks deliver a secure, scalable foundation – built on the Databricks architecture and powered by Acxiom’s Real ID – that unifies identity, data, and AI to help brands overcome fragmentation and drive better outcomes.
WHAT WE DO
Power enterprise data with native identity
Acxiom and Databricks help enterprises unify identity, collaborate securely, and activate AI-ready customer data directly within the lakehouse. Together, we make data more connected, governed, and ready to drive smarter marketing outcomes.
Privacy-safe data collaboration
Collaborate across ecosystems without moving data, aligned to global privacy and regulatory standards.
Real-time intelligence
Activate insights in the moment with cloud-native speed and flexibility.
Unified, AI-ready marketing foundation
Unify identity and customer data across your stack—Databricks-native, interoperable, and governed for activation and AI.
Enterprise-grade services for growth
Deliver scalable engineering, trusted identity, and AI-driven insights through Acxiom’s expertise.
Secure collaboration is only the start. With Acxiom and Databricks, enterprises can unify identity, govern customer data, and activate intelligence at cloud-native speed, creating a smarter foundation for personalization, measurement, and AI-driven growth.
Data sharing & clean rooms
Acxiom and Databricks enable brands to collaborate without moving or exposing data – preserving privacy, reducing risk, and accelerating time-to-insight.
Acxiom is available as a cloud-native identity matching & enrichment partner in Databricks Clean Rooms.
Native applications
A native application on Databricks is a solution built and executed directly within the Databricks platform, allowing brands to access, enrich, and activate data without moving it outside their governed Databricks environment. Acxiom Real ID is available for self-service use on the Databricks Marketplace today.
Modernization
Acxiom executes precise data migrations for brands transitioning from on-premises marketing databases to Databricks, ensuring minimal disruption, optimized performance, and scalable infrstructure built for the future.
Ready to put data to work?
Let’s start the conversation about what your data can do next.
MORE PARTNERSHIPS
More ways we partner
See how Acxiom works with leading technology and platform partners to help brands connect data, activate audiences, and drive better customer experiences.
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