partner services / google
Acxiom & Google
Connect your data & media strategies for smarter business outcomes.
Outcomes accelerate when data, identity, and media run on one stack. With the power of Acxiom and Google, turn your first-party signal into activation, learning, and provable ROI.
CMO + CIO
United for outcome-driven marketing with Google
Acxiom integrates marketing, data, and IT to elevate Google performance and prove business outcomes. We unlock the full value of Google Cloud and Google Marketing Platform with 2,300+ Google-trained experts—delivering smarter experiences and real results.
Connected data & tech foundation
Build a future-ready data layer that meets you where you are, creates a complete customer view, and drives measurable impact with end-to-end martech services.
Built for activation & outcomes
Optimize media and business performance with full ownership of your GMP seat and the expertise to realize its full potential.
Personalized and privacy-safe
Use ethical, people-based data to deepen trust and personalization. Expand first-party strategy with Acxiom data, identity, and Google Cloud accelerators for compliant, scalable engagement.
HOW WE HELP
Conquer your marketing challenges
As a certified Google Marketing Platform (GMP) and Google Cloud (GCP) partner, Acxiom integrates both to accelerate marketing innovation and measurable impact.
Seamless integration
We connect GMP and GCP, unlocking advanced AI, automation, and data-driven decision-making.
Accelerated innovation
Acxiom Google Cloud accelerators and certified experts help you rapidly implement predictive modeling, real-time personalization, and automated workflows.
Strategic advantage
We empower your marketing teams to move faster, work smarter, and deliver measurable impact.
Incentive programs
As a certified partner, we can help you leverage available incentive funds to support these integrations, maximizing your investment.
Google Cloud Platform:
Build your data foundation
A strong data foundation drives results. We help you create a cloud-enabled, connected ecosystem ready to acquire, grow, and retain customers.
- AI-driven segmentation: Use BigQuery to uncover insights and target with precision.
- Secure, real-time data sharing: Collaborate seamlessly with privacy-safe access via Analytics Hub.
- Predictive intelligence: Apply Google ML to improve media planning and customer journeys.
- Privacy-first personalization: Deliver compliant marketing, even in regulated industries.
- Data enrichment: Strengthen customer profiles with 1,500+ attributes.
Global Google Marketing Platform Reseller
GMP unifies how modern marketers buy, measure, and optimize media—on Google and beyond. With seamless integrations, built-in AI and automation, and unified access to premium inventory and analytics, GMP helps brands understand, reach, and engage consumers across every digital touchpoint—from streaming video and social to search and purchase.
Why do marketers choose GMP?
- Unified ecosystem across Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Analytics 360
- Premium inventory access across channels and publishers such as Spotify, Netflix, and Hulu
- Deduplicated measurement for accurate, end-to-end performance insight
- Built-in AI that powers smarter, automated decision-making
Interested in purchasing a GMP license?
Ready to put data to work?
Let’s start the conversation about what your data can do next.
MORE PARTNERSHIPS
More ways we partner
See how Acxiom works with leading technology and platform partners to help brands connect data, activate audiences, and drive better customer experiences.
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