Acxiom is now integrated into Adobe Real-Time CDP Collaboration, a privacy-centric data collaboration application that enables brands and publishers to discover, validate, and activate high-value audiences without exposing sensitive customer information.
Designed for marketers and technical teams. Adobe Real-Time CDP Collaboration replaces complex, manual data collaboration workflows with an intuitive experience that makes it easier to uncover audience insights, validate opportunities, and activate campaigns with just a few clicks.
The tension is real. Brands need proof that an audience is worth the marketing spend before deploying media dollars, but publishers can't expose their customer files to prove it. That's not a gap. That's a standoff. And it costs both sides millions in wasted spend and lost revenue.
Mutual growth without the risk
Adobe Real-Time CDP Collaboration solves this dilemma with a privacy-centric architecture; no underlying customer data moves from its source. Instead, brands and publishers work with secure, non-reversible audience patterns. In other words, privacy-safe representations of audiences are analyzed and activated without exposing names, email addresses, or other customer records. Brands get the proof they need. Publishers and brands keep their data intact.
Here’s how it works:
- For brands: Validate publisher fit before you spend. Use clean-room insights to see audience overlap, reach, and incremental potential, all without touching publisher data. This means fewer wasted impressions and faster time to activate.
- For publishers: Prove your audience's value without exposing customer files. Brands can see exactly what you're offering – and you maintain full control of your data. Premium audiences command premium rates when the value is transparent.
The Acxiom advantage
What Acxiom brings to the table: Identity resolution at scale. Our audience intelligence is built into Adobe Real-Time CDP Collaboration, so brands and publishers get more accurate audience matching without manually rebuilding audiences or moving sensitive files.
Activate across destinations: Putting audiences to work
Activation, simplified. Once you've validated your audience in the clean room, activation is straightforward: approved audiences move across participating media partners and platforms. No manual rebuilds. No waiting for exports or imports. Agencies and brands coordinate reach in real time.
Activation destinations available now include: Altice, Amazon, Ampersand, Comcast, Cox, LG Ads, Meta, Pinterest, Roku, Samsung Ads, Spectrum, The Trade Desk, Viant, Vizio, Warner Bros. Discovery, and Yahoo.
Roadmap destinations include: NBCUniversal, Paramount, Snapchat, and TikTok.
Privacy by design. The entire workflow, from discovery to activation to measurement, uses secure, non-reversible audience patterns. No names, email addresses, device IDs, or customer records leave your system. You're sharing an encrypted, actionable audience hash, not a file.
A new era of audience collaboration
The false choice is gone. You no longer need to trade privacy for precision. Acxiom's identity resolution, integrated in Adobe Real-Time CDP Collaboration, means brands and publishers can reach the right audiences, reduce waste, and move faster, without exposing a single customer record. That's the shift the industry has been waiting for.
Get started. Adobe Real-Time CDP Collaboration is available today for Real-Time CDP Prime and Ultimate customers, and as a standalone offering.
Ready to prove audience value without giving up control? to learn how to activate your first clean-room audience.
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