A recap of what’s new, what’s working, and what it means for your brand
Couldn’t make it to Salesforce Connections or Agentforce World Tour London? Well let us tell you – while the AI buzz was loud, the real story was in the details – what Salesforce launched, how real brands are already using it, and what it means for teams navigating personalization, automation, and growth.
We were there, taking it all in so you didn’t have to wade through every keynote or session replay.
What’s new from Salesforce and what it unlocks
Agentforce 3 is live
Salesforce’s next-gen AI platform isn’t just about shiny tools – it’s about helping your teams do more with less. Agentforce 3 introduces a Command Center for observability, more than 100 ready-to-go actions, and smarter AI agents across service, sales, and ops.
👉 This means you’ll spend less time building and more time delivering results – with faster deployment and smarter experiences right out of the box.
Marketing Cloud Next is changing how campaigns are built
Journey Builder is being replaced with real-time flows and AI-powered orchestration. Marketers can generate content, reallocate spend, and optimize journeys – all with a few clicks.
👉 Now, campaigns practically build themselves – adjusting on the fly and reaching the right customer faster, without a heavy development lift.
Data Cloud is getting even more powerful
You can now pull in unstructured data – PDFs, chats, and documents – and activate it across Salesforce Clouds and external tools.
👉 That gives you richer profiles, smarter AI models, and cleaners, more actionable data – all from one central hub.
Retail and commerce innovations for the everywhere shopper
Salesforce is rolling out new capabilities that connect ecommerce, in-store, point-of-sale, and order management – with AI agents built for shoppers, merchants, and service teams.
👉 Think of it as unified commerce without the chaos – digital concierges, smart merchandizing, and buy-online-pickup-in-store and buy-on-line-return-in-store (BOPIS/BORIS) built right in.
Real brands already using it
Still wondering if it’s all just hype? Here’s how our clients are already putting it to work:
- Montway used Agentforce to transform customer service – boosting speed and satisfaction, while reducing overhead.
- JPW Industries streamlined manufacturing operations with AI-driven order and service automation.
- Vince built a premium retail concierge using Agentforce and Marketing Cloud personalization.
- Heathrow unified fragmented data and built scalable, real-time customer engagement – all while cutting digital contact volume nearly in half.
This isn’t a test environment – these are real results, already in motion.
Why you’re hearing more about Acxiom
We’ve been in the Salesforce ecosystem for more than 20 years – and now, with the launch of the Acxiom Salesforce Practice, we’re bringing our six decades of data heritage into every cloud and every conversation. Whether you’re piloting AI or scaling enterprise-wide personalization, we’re built to help you move faster and more confidently.
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