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What We Do
Data
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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.
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Audience Data and Distribution
Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment
Build relevant experiences based on the needs, wants and preferences of customers.
Innovative Data
New types of data offer new ways to segment audiences.
Audience Cloud
A powerful tool to build and deliver audiences.
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InfoBase®
The world’s most powerful consumer insights.
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Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences.
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Predictive Audiences
Delivering likely affinities, preferences and unique behaviors.
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Predictive Audiences
Delivering likely affinities, preferences and unique behaviors.
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Audience Propensities
Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.
Partner Audiences
Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
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Top Data Packages
Popular seasonal and category audiences.
Customer Intelligence Platforms
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Customer Intelligence Platforms
A full suite of customer intelligence platform solutions to power all of your offline and digital data-driven marketing efforts.
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Marketing Database Solutions
Unify your data and identity across all channels using privacy-by-design practices to power your entire marketing ecosystem
Performance Marketing Solutions
Bring together digital marketing and programmatic capabilities with proven customer intelligence and platform strategies to create end-to-end data-driven marketing solutions that drive real business results.
Data Monetization & Collaboration Marketing Solutions
Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
Analytics Platform Solutions
Easily explore all of your data to understand who your marketing efforts are reaching, how those efforts are driving results, and where to optimize performance.
CDP Services and Solutions
Leverage Acxiom’s CDP solutions and services to implement, integrate, enhance and optimize the value of your CDP investment.
Real-Time Solutions
Leverage the latest technology for Decisioning, Personalization and lead Optimization at the speed of digital channels
Identity Resolution
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Identity Resolution
Real Identity
TM
helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.
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Data Quality, Hygiene and Linking
Cleanse, standardize, and validate consumer contact data.
First-party Identity Graphs
Unify customer identity
Identity Resolution
Unify data silos to create and maintain a unified customer view.
Identity Consulting
Expert guidance to design the optimal identity solution while leveraging existing systems.
Identity Management
Reconcile ever-changing identity information over time
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rAPID Services
Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.
Digital Marketing Solutions
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Digital Marketing Solutions
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.
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Audiences Insights & Strategy
Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics
Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Media Strategy & In-Housing Services
Achieve a connected digital transformation strategy with our experienced strategists and practitioners.
Programmatic Solutions
Optimize return with programmatic media buying expertise and precision.
Digital Platform Services
Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru
Work with data experts to create and execute high performing audiences.
Analytics and Strategy
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Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey
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Strategy Consulting
Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Covid Impact Analysis
Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution
Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
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People-Based Marketing
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People-Based Marketing
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Open Garden
Resource Center
Blogs
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Data Ethics
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Data Ethics
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CCPA
Understanding the GDPR
Consumer Data
Customer Data Platform
Data Management Platform
Identity Resolution
Customer Experience
Digital Transformation
The New Data Economy
Google Cookie Changes
Programmatic In-Housing
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Privacy
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