Chevron Right
Arrow Right
Play
Plus
skip to main content
What We Do
Data
Back
Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.
Read the Overview
Audience Data and Distribution
Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment
Build relevant experiences based on the needs, wants and preferences of customers.
Innovative Data
New types of data offer new ways to segment audiences.
Audience Cloud
A powerful tool to build and deliver audiences.
Featured
InfoBase®
The world’s most powerful consumer insights.
Featured
Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences.
Featured
Predictive Audiences
Delivering likely affinities, preferences and unique behaviors.
Back
Predictive Audiences
Delivering likely affinities, preferences and unique behaviors.
Read the Overview
Audience Propensities
Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.
Partner Audiences
Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
Featured
Top Data Packages
Popular seasonal and category audiences.
Customer Intelligence Platforms
Back
Customer Intelligence Platforms
A full suite of customer intelligence platform solutions to power all of your offline and digital data-driven marketing efforts.
Read the Overview
Marketing Database Solutions
Unify your data and identity across all channels using privacy-by-design practices to power your entire marketing ecosystem
Performance Marketing Solutions
Bring together digital marketing and programmatic capabilities with proven customer intelligence and platform strategies to create end-to-end data-driven marketing solutions that drive real business results.
Data Monetization & Collaboration Marketing Solutions
Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
Analytics Platform Solutions
Easily explore all of your data to understand who your marketing efforts are reaching, how those efforts are driving results, and where to optimize performance.
CDP Services and Solutions
Leverage Acxiom’s CDP solutions and services to implement, integrate, enhance and optimize the value of your CDP investment.
Real-Time Solutions
Leverage the latest technology for Decisioning, Personalization and lead Optimization at the speed of digital channels
Identity Resolution
Back
Identity Resolution
Real Identity
TM
helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.
Read the Overview
Data Quality, Hygiene and Linking
Cleanse, standardize, and validate consumer contact data.
First-party Identity Graphs
Unify customer identity
Identity Resolution
Unify data silos to create and maintain a unified customer view.
Identity Consulting
Expert guidance to design the optimal identity solution while leveraging existing systems.
Identity Management
Reconcile ever-changing identity information over time
Featured
rAPID Services
Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.
Digital Marketing Solutions
Back
Digital Marketing Solutions
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.
Read the Overview
Audiences Insights & Strategy
Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics
Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Media Strategy & In-Housing Services
Achieve a connected digital transformation strategy with our experienced strategists and practitioners.
Programmatic Solutions
Optimize return with programmatic media buying expertise and precision.
Digital Platform Services
Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru
Work with data experts to create and execute high performing audiences.
Analytics and Strategy
Back
Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey
Read the Overview
Strategy Consulting
Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Covid Impact Analysis
Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution
Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
Data Privacy
Industries
Financial Services
Retail
Restaurants
Automotive
Insurance
Healthcare
Travel & Entertainment
Telecommunications
Media
Grocery and Convenience Stores
Manufacturing & CPG
Food Delivery Services
Government and Public Sector
Resources
People-Based Marketing
Resource Center
Blogs
Case Studies
Podcasts
Webinars
Events
Data Ethics
Back
Data Ethics
Read the Overview
CCPA
Understanding the GDPR
Consumer Data
Customer Data Platform
Data Management Platform
Identity Resolution
Customer Experience
Digital Transformation
The New Data Economy
Google Cookie Changes
Programmatic In-Housing
Partners
About Us
Company
Back
Company
Read the Overview
Leadership
Locations
Corporate Citizenship
Code of Ethics
News
Privacy
Back
Privacy
Read the Overview
EU-US Privacy Shield/Swiss-US Privacy Shield
Consumer Opt Out
California Consumer Privacy Act Rights
Diversity, Equity and Inclusion
Celebrating Women
Careers
Login
Login
U.S.
China
Germany
U.K.
Contact Us
News
There are no items for this search criteria.
Learn more
Load more
Subscribe to our Weekly Blog Summary
Share
Share
Share button
Subscribe
Subscribe
Subscribe button
Latest from
Acxiom
Acxiom Real Identity
TM
named
Best Overall Martech Solution
