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Informa Gets Their Arms Around Customer Data

for Multiple Sub-Brands Across 30+ Countries With Treasure Data and Acxiom

Informa Gets Their Arms Around Customer Data
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Treasure Data

CDP World, pt. 1

Watch the first of two short videos recorded at Treasure Data’s CDP World with Acxiom’s Lance Osborne and industry professionals Sangeetha Parson and Mary Wallace from Informa. Discover how Informa leverages its B2B customer engine and the power of CDPs to enhance customer engagement, unify fragmented data, and drive innovation across their global brands.

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Treasure Data

CDP World, pt. 2

In this second part of the interview with Sangeetha and Mary from Informa, we delve deeper into the intricacies of adding a Treasure Data CDP to their existing platform.