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Acxiom Data Subject Rights Request

Acxiom Data Subject Rights Request

Acxiom believes that consumers should have choices regarding business’ use of information about them.  Acxiom believes in transparency, accountability, and consumer control. Therefore, we take an ethical approach to data collection and use that goes beyond what the law requires by also addressing what is just and fair to consumers.

The California Consumer Privacy Act (“CCPA”) provides California consumers with various rights with respect to their personal information, including a Right to Know, Right to Delete, and a Right to Opt-Out from the sale of Personal Information.

In order to provide an easy, yet secure, process for consumers to make these requests, Acxiom utilizes an online platform through which California consumers may submit requests under CCPA. Please note that this online portal includes certain verification procedures that are either permitted or required under the CCPA depending upon the type of personal information requested. Acxiom takes the safety and security of individuals and the data that we maintain about them, seriously. Please be prepared to receive multiple emails from Acxiom as part of the verification process, some of those emails include a time limit for your response. Please allow plenty of time to complete the verification steps and to respond to all confirmation messages issued by Acxiom. 

If you would like to submit a request for a “Right to Know” consumer access report or “Right to Delete” personal information request, please note that, for the safety and security of the personal information that Acxiom maintains about California consumers, there are minimum procedures required prior to acceptance of these requests. Acxiom will require you to verify your identity and the following information will be required for this verification procedure:  name, address, month/day/year of birth and a valid email address (which will be used as the direct form of communication with you),

A “request ID” will be sent to you at the email address you submitted. Keep this request ID handy, as we will use it to communicate with you throughout this process. We will also send you an additional email with instructions on how to complete your request.

  • For more information, visit Acxiom’s US Products Privacy Policy, here.
  • For additional information on CCPA instructions, click here.

To exercise your rights or the rights of an individual in your capacity as an “authorized agent,” please select from one of the options below:

  • Opt-Out Request:  If you would like to have your data removed from Acxiom’s US marketing data products.
  • Access Request:  If you would like to receive your Right to Know Consumer Access Report.
  • Deletion Request: If you would like Acxiom to delete your data from their US marketing data products.

Effective date: January 8, 2021